Trust Payments Ltd Announces Acquisition of Customer Engagement and Mobile Loyalty

Trust Payments, the global unified payments group for global pay-in, pay-out and customer journey technologies announced it has acquired Mobilize Systems, a UK based engagement and mobile loyalty platform serving the retail and hospitality sectors.

Mobilize provides seamless, data-rich services to merchants looking to capture and expand customer engagement and loyalty programmes, primarily in the mobile space. The acquisition will enable Trust Payments to combine behavioral analytics with transactional data to offer enhanced product journeys for customers, improved payment options, and better insight for businesses.

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Daniel Holden, Chief Executive Officer of Trust Payments said: “Trust Payments’ vision is to help businesses optimise their sales and customer experience. To do this, merchants need real-time transactional data analysis combined with proper insight and help with understanding how customers engage and pay for products and services. That means a single source of truth, and simplified data visualisation.”

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“The acquisition of Mobilize means Trust Payments can gain a 360-degree picture of customer interaction on our platform, leading to much deeper insights for our merchants. The acquisition fast tracks our product strategy and allows us to differentiate our overall product offering by providing the building blocks we’ll need for a unique and competitive product portfolio including options such as an integrated SmartPOS and loyalty solution.”

With a 15-year history, Mobilize supports millions of retail and hospitality cards in the UK and has developed a range of native app solutions.

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