Freckle Announces Changes to Board
Freckle Ltd., a leader in privacy-compliant data and offline attribution, is pleased to announce that it has appointed Jason Maguire to the Company’s board of directors. Mr. Maguire has over 25 years of leadership experience in various senior roles in sales, marketing, finance and IT. He is currently the Chairman of Hailus Financial Group Ltd. (formerly Heritage Financial Group Ltd.) and Tall Tale Spirits Inc.
Mr. Maguire replaces John Farlinger, who has resigned from the Board effective today in order to focus on other professional responsibilities.
“On behalf of Freckle, I thank John for his services to the Company,” said Neil Sweeney, Freckle’s Chairman and CEO. “Throughout his tenure, John has provided leadership and access to his vast network of talent which were crucial to bringing Freckle to where we are today. We wish him well in his future endeavours and thank him for his ongoing support.”
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Freckle’s consumer identity mobile application “Killi” allows consumers to take back control of their digital identity from those who have been using it without their consent. With Killi, consumers can opt-in and select specific pieces of personal information that they would like to share with companies, as well as answer specific surveys, and be compensated directly for these answers.
Freckle, via its data and offline measurement products, also allows leading brands and platforms to measure the effectiveness of their advertising by independently matching media spend to in-store visitation while remaining media agnostic. Freckle’s technology is used by Fortune 500 brands like McDonald’s, Lexus, Walmart, Verizon and AT&T, and is a core component of the top demand-side platforms (DSPs) and data management platforms (DMPs) used around the world.
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