GothamAds Celebrates Five-Year Partnership with Pixalate to Fight Ad Fraud
GothamAds, a programmatic advertising company, сelebrates the fifth anniversary of the strategic partnership with Pixalate, a leading platform specializing in ad fraud protection, privacy, and compliance analytics.
This partnership is focused on tackling the increasing issues of ad fraud in the programmatic advertising sector, offering publishers and advertisers a safer and more reliable environment. Pixalate’s software works with GothamAds’ fraud protection solution. Pixalate’s MRC-accredited Invalid Traffic (IVT) detection and filtration technology adds an extra check from an outside source to monitor traffic quality and filter out bots and invalid inventory.
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“Combating ad fraud, committing transparency and ethical practices in the digital advertising landscape are top priorities for GothamAds,” said Helen Mintyuk, Head of GothamAds. “We have been collaborating with Pixalate for five years to closely monitor the quality of our traffic, guaranteeing that advertising expenditures are directed solely towards legitimate publishers. Hope that consolidating our collaboration will give our partners confidence in their ad protection.”
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By integrating Machine Learning and AI algorithms with Pixalate’s extensive ad protection strategy, we enhance the overall transparency of programmatic advertising. This ensures that GothamAds’ partners maintain the integrity of the digital ecosystem.
“Our long standing partnership with Gotham is a testament to their proactive approach towards cultivating ad transparency,” said Christine Rex, Director of Public Affairs at Pixalate. “It’s a mindset passed to their customers through an ecosystem built on efficiency and trust, all too often overlooked in the programmatic advertising space.”
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