Guidea Invests $500000 in FemTech Innovation Through UX Design Sponsorship Program

Guidea, an award-winning UX design agency and partner to 20 Fortune 100 companies, is investing $500k in FemTech innovation through their UX design sponsorship program Femovate.

Health-related technology for females is decades behind other areas of healthcare. FemTech founders are fighting against massive scientific and clinical data gaps as well as great funding inequalities — all while trying to save or improve the lives of millions of women.

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The Femovate program offers women’s health digital innovation startups UX research, design, and mentorship services at little to no cost. Guidea Founder and CEO Theresa Neil, created the program to help FemTech founders quickly create and/or refine their UX to provide a better experience for users and improve traction with investors.

While the program was originally designed to only sponsor three FemTech companies this year, Neil said she was “blown away” by the founders’ vision. This prompted her to expand the program to include 30 of the 100 FemTech applicants — expanding the originally planned $50k investment in women’s health innovation to $500k.

“Women in tech have the power to support innovation in female-centric healthcare. We believe investing in these FemTech founders will have a transformative impact on our world,” said Neil.

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Leveraging their extensive experience in MedTech, IoT, wearables, population health insights, digital therapeutics, and healthcare software, Neil says the team at Guidea will provide game-changing support to the FemTech founder community.

“While it’s hard to estimate the impact the Femovate program will have on the future, every successful FemTech innovation works to close the gap in research and provide insight for further innovation in women’s health,” said Neil. “Guidea is proud to help design better health solutions for women and believe this guidance will create ripple effects in the industry, for years to come.”

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