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How to Leverage Tech to Help Your Small Business Go Digital

The impact of the pandemic has undoubtedly meant sink or swim for small businesses, as many were forced to transition from bricks and mortar to digital-first. While some small businesses had to close their doors, the pandemic also led to a rise in microbusinesses, many of which are increasingly turning to technology and digital tools to adapt to the changing landscape.

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According to the US Census Bureau, in November 2020, 3.3 million new business applications were filed, representing a 27% year-on-year increase. With many entrepreneurs making the scary leap to kickstart their own business, now is the time for business leaders to invest in smart technology, ensuring they have the right tools and solutions in place to support growth and help reach their full potential.

Here, we share how SMEs can leverage technology to help their small business go digital and amplify marketing efforts.

Lean on Digital Expertise of Smart Technology

As competition continues to increase, SMEs should be leaning on the digital expertise of smart technology, specifically artificial intelligence (AI), to help cut through a crowded market. More than 9 in 10 online interactions start with a search engine like Google, so it’s important that your business stands out.

There are a few core areas AI can be embedded into digital strategies for small businesses. For marketing and social management, AI can be used to manage the company’s social channels. For conversational marketing, AI can support chatbots. Or, when it comes to remarketing, AI can enable greater insight into audiences and traffic.

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Using AI in this way can create more personalized digital experiences, tailoring products and messaging to the right audience and enabling greater insight into customers, both new and existing. These recommendations and insights delivered by AI give marketers the power to more accurately adapt their strategies to deliver cost-effective, targeted strategies.

In this way, leaning on the digital expertise of smart technology helps to take the guesswork out of going digital. In a market that is rapidly evolving, having the right tools in place can be the difference between success and failure.

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Improve Efficiencies and Productivity by Outsourcing

Many owners of SMEs are well aware of the need to do more with less, and many find ways to operate more efficiently with lower costs. Outsourcing helps increase productivity in a number of ways by allowing employees to focus on what they do best. In the long run, outsourcing also helps to increase efficiency, workplace productivity and employee satisfaction.

When it comes to driving traffic to your website, content is of critical importance. SMEs must engage customers from the very first interaction and maintain engagement through compelling content that appeals to the audience. Many businesses are now delegating their content and copywriting needs and outsourcing. With the help of a strong brief, freelancers are increasingly being used to create written pieces, including social copy, blogs and articles.

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Time scarcity is a challenge faced by many SMEs so if you’re a small marketing team or sole trader wearing many operational hats, outsourcing will help put some time back in your diary and allow you to focus on other areas of business growth and development.

Tap Into Strategic Partnerships

Many strategic partnerships have emerged in response to the COVID-19 microbusiness boom, with the purpose of these partnerships to invest in the global small business community and ensure emerging businesses have the right technology to drive growth.

For example, our new collaboration with Fiverr aims to service this growing demand, by providing digital expertise at the click of a button, boosting small business growth and recovery amid a period of economic uncertainty.

This new initiative gives business leaders the ability to tap into a broad range of digital services, from photoshop editing, social media design to copywriting and programming by connecting with freelancers. Partnerships like this help to give SMEs access to the same resources, data and strategic insights that drive some of the world’s best marketing teams.

The pandemic made it necessary for almost all businesses to go digital to survive. However, in an oversaturated marketplace, it’s critical that your business is putting its best foot forward to get noticed online.

Technology can help with this. Not only can it help connect your business with new customers, it can also help with the overall growth of your business.

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