Infobip, a leading global cloud communications platform, and Community, the leading messaging and engagement platform that connects global brands, sports teams, film and TV studios, music labels, public figures, artists, and more to their audiences at scale through personalized experiences, have joined forces to unveil an expanded global mobile messaging offering. This partnership marks a significant milestone for both companies, enabling Community to extend its reach internationally and providing Infobip with enhanced access to the North American market.
Known for its innovative mobile messaging platform, Community previously operated exclusively in North America. However, with Infobip’s robust technical infrastructure and extensive network of relationships, Community is now poised to engage global audiences like never before. Infobip’s backend capabilities and cutting-edge tools will seamlessly integrate technologies such as WhatsApp messaging into Community’s platform.
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This collaboration empowers major brands, artists, celebrities, and properties that utilize Community to connect with their worldwide fan bases through personalized, precisely targeted mobile messages. Notably, the initial launch of select properties resulted in signups from over 100 countries within just 90 minutes. Data reveals exceptionally high engagement rates for Community messages compared to other communication channels.
“Through this strategic partnership with Infobip, Community is positioned to reach new heights by connecting our customers to new audiences and experiences across the globe,” said Josh Rosenheck, co-founder and Chief Product Officer at Community. “In addition to the value this brings to our existing business, I’m particularly excited about the opportunity to serve international customers in need of innovative ways to scale their audience engagement.”
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For Infobip, this partnership represents a strategic entry into the large North American market, while Community leverages the opportunity to expand its global footprint. Together, they have achieved a successful launch and unlocked a range of capabilities through their technical collaboration.
“Infobip is thrilled to partner with Community to bring the power of personalized mobile messaging to a global audience,” said Ivan Ostojić, Chief Business Officer at Infobip. “This collaboration exemplifies our commitment to enhancing customer engagement and communication experiences worldwide.”
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Community and Infobip anticipate that this partnership will revolutionize mobile messaging for brands, artists, and organizations seeking to engage with their fan bases on a global scale.
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