Financial institutions that invest in digital engagement, particularly social, strengthen and lengthen ties to customers
Kasasa, an award-winning financial technology and marketing provider, verified the importance of leveraging digital marketing as essential to improving financial institutions’ customer experience and shortening the sales cycle.
“Consumer needs drive everything in marketing and product development”
With consumers spending two and a half hours on social networks and social messaging every day, social media must be a key focus within a financial institution’s digital marketing strategy. If 88 percent of people trust online reviews as much as they trust recommendations from personal contacts, as this data shows, then providing great products, services and an overall positive customer experience is imperative.
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Only then will consumers act as advocates for financial institutions sharing their experiences. In fact, 71 percent of consumers who report a positive experience with a brand on social media are likely to recommend it to their friends and family as well.
While solid, cohesive messaging on social media is important, it is just a piece of the puzzle to complete a holistic marketing program. Kasasa works with community banks and credit unions to not only deliver compelling products to meet consumers’ needs, but also creates and implements marketing programs to strengthen and lengthen ties to customers. The company’s data-driven marketing is revolutionizing community banking by helping local financial institutions better compete with megabanks for market share.
“Consumer needs drive everything in marketing and product development,” said Keith Brannan, Kasasa’s Chief Marketing Officer. “This is no longer ‘alternative’ thinking; it’s reality. Our network of banks and credit unions is rich in consumer data, allowing us to test what marketing works in real time. We know the importance of the information we have about social media and marketing which is why we share it with all community financial institutions – not just our clients.”