Eruptr, LLC, a leading provider of ROI-focused digital marketing patient engagement and customer acquisition solutions for hospitals and healthcare systems, is pleased to announce that it has completed the acquisition of HealthAware, LLC. HealthAware further expands Eruptr’s existing suite of services and technology offerings to the healthcare sector.
“As hospitals are seeking to develop better community outreach and patient loyalty, this acquisition represents a major step forward in the marketplace. Our combined companies will help providers develop service line awareness and measure consumer conversions from digital marketing through a suite of best of breed risk assessments.”
Headquartered in Denver, CO, HealthAware is a market leader in the growing field of health risk assessment and patient engagement solutions. HealthAware’s innovative technology platform helps healthcare organizations engage with patients, driving awareness of disease risk factors and influencing patients to take actions to improve their health outcomes. The Company has built an impressive track record successfully serving a large client base of hospitals and healthcare systems around the U.S.
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Greg Gossett, CEO and Founder of HealthAware, commented, “Over the past three years, we have worked closely with Eruptr to deliver market leading lead generation and conversion results for our mutual health system clients. Bringing our companies together to help drive continued innovation and leadership in the healthcare digital marketing industry was the natural next phase of our strategic partnership.”
Eruptr’s CEO and Co-Founder, Kevin Minnelli, remarked, “This acquisition not only adds a great team of healthcare professionals, but a cutting edge technology platform that will provide better strategic insights for our health systems partners.”
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J.K. Lloyd, President and Co-Founder of Eruptr, added, “As hospitals are seeking to develop better community outreach and patient loyalty, this acquisition represents a major step forward in the marketplace. Our combined companies will help providers develop service line awareness and measure consumer conversions from digital marketing through a suite of best of breed risk assessments.”
In October of 2018, Eruptr announced a strategic investment from H.I.G. Growth Partners, the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global private equity investment firm with more than $35 billion of equity capital under management.
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