1plusx Continues Us Expansion With Hire Of Jeb Lambert As New Sales Lead

The latest appointment reinforces progress made in North America by the predictive marketing and data management platform

1plusX, the predictive marketing, and data management platform, has announced the appointment of Jeb Lambert as its US Sales Lead – part of the company’s wider expansion into the North American market.

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In his new role, Jeb will be responsible for developing the US go-to-market strategy, growing the US client portfolio, and building the US sales organization.

Following careers at Facebook, DoubleClick, and Freewheel, Jeb has extensive experience building publisher and marketer relationships and he brings over 16 years of media, advertising, and technology experience to bolster 1plusX’s presence in the region.

Commenting on his appointment, Jeb said: “I am looking forward to further building the US program and providing 1plusX’s end-to-end, privacy-compliant solutions to media companies in need of support. As the data-privacy landscape continues to shift and increasing pressure is put on the handling and usage of data, I will extend our expertise in applying AI-powered solutions, with proven success already in the European market, to our clients to overcome challenges ahead in the US.”

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As a result of $7.8M USD funding secured in January 2021, the global marketing technology company opened a New York office last year and appointed a new VP of Americas, Neil Smith.

Smith, tasked with developing 1plusX’s position in the market and increasing revenue generated out of the US, highlighted what Jeb’s experience will bring to the team. He commented, “1plusX’s ability to support our existing US-based customers and expand further in the US has been bolstered by the addition of Jeb as our US Sales Lead. He will provide expert assistance to brands and media companies in determining comprehensive first-party data strategies utilizing our cookieless capabilities.”

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