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automotiveMastermind Enhances Offerings to Help Dealers Generate More Service-to-Sales Opportunities

automotiveMastermind (aM), part of S&P Global Mobility and a provider of predictive analytics and marketing automation solutions for dealerships, has announced three new enhancements to its service-to-sales offerings through its flagship automated sales and marketing platform, Mastermind.

The Mastermind enhancements support the entire dealership service-to-sales ecosystem – including bringing new customers into the door, activating service-to-sales opportunities and maintaining customer loyalty.

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The enhancements include the following:

Service-to-Sales Generator

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Building on the platform’s ability to automatically identify and activate service-to-sales leads within a dealer’s existing customer portfolio, Mastermind’s new Service-to-Sales Generator fuels these efforts by reaching new customers and marketing to them. By targeting and engaging in-market conquest prospects that are also high-intent service customers, the expansion enables dealers to grow loyalty within their marketing area by nurturing immediate and future service-to-sales opportunities.

Utilizing a custom, dual in-market audience, Mastermind will target consumers within a dealer’s Area of Influence who are:

  • Current owners of the dealer’s brand
  • In-market for a new vehicle
  • Have a Behavior Prediction Score of 50-100
  • Are a net-new customer to the dealership

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[To share your insights with us, please write to sghosh@martechseries.com]

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