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BBQ Superstore Turns Up the Heat on Its Ecommerce Strategy With Brightpearl and Shopify

Turn Up The Heat has opted for the combined power of Brightpearl and Shopify as the brand looks to reimagine its online strategy and reach more BBQ enthusiasts than ever before.

The Ontario-based company is one of the world’s largest barbecue stores selling a huge selection of charcoal barbecues, natural gas barbecues, kamado grills, pizza ovens and a massive selection of accessories, rubs and sauces.

Turn Up The Heat is on a mission to increase its online focus and needed a system in place that could deal with the demand and expectations of selling via online channels, including its new revamped website. The BBQ company has now combined the power of Brightpearl and Shopify Plus. The ecommerce store will provide the brand with the ability to sell and market the company’s business online with ease, while Brightpearl will provide a single source of truth for order processing and inventory management, as well as addressing the issues the firm was having around accounting and barcode scanning.

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Turn Up The Heat considered other providers but it was Brightpearl’s all-in-one retail functionality, stellar track record of super-fast implementation, and ability to integrate seamlessly with its new ecommerce platform that won out.

With Brightpearl in place, Turn Up The Heat can now access the unified, all-in-one retail operations platform it was looking for, coupled with powerful open source API, real-time reporting and best in class integrations.

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To support its next stage of online growth, Turn Up The Heat will benefit from a platform in Brightpearl that provides total visibility and control over stock levels, order management, fulfilment and financials, alongside streamlined warehouse management. To complete the digital transformation, the firm’s online store has been built on Shopify Plus’ flexible ecommerce platform, ensuring more customers than ever can get their grill on.

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“It is imperative to keep up with the ever-evolving technological environment”, said Zuhair Shareef, CFO of Turn Up The Heat. “Brightpearl’s all-in-one suite enabled us to tap into the online market with ease and improve our in store operations to be more customer centric.”

With Brightpearl’s full suite of retail features powering its entire ecommerce operation, the BBQ business will eliminate laborious and time-consuming manual processes and gain the freedom and flexibility to concentrate on accelerating its online growth.

“With an expanding range of fantastic grilling products, Turn Up The Heat understands that the ability to grow and support enhanced customer experiences relies on having the right solutions in place from the start,” said Justin Press, SVP Customer Success at Brightpearl. “With the one-two punch combination of Brightpearl and Shopify Plus powering and automating its ecommerce operations, we have no doubt the brand will continue to be a sizzling success. We’re delighted to be supporting Turn Up The Heat during its next stage of growth.”

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