Boston-based Digital Marketing Leader Shapes Next Generation of Leadership to Match Expanded Capabilities and Services to Match Growing Client Demand
Boston Digital, a leading digital marketing agency, announced a key addition and several promotions to its leadership team as it prepares for continued growth. Changes to the team include:
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- The addition of Catherine Parrinello as Senior Vice President, Client Services
- Tadd Barnes promoted to Senior Vice President, Technology
- Meghan Ward promoted to Vice President, Account Services
- Vatche Chamlian was promoted to Senior Director, Technology
- Philip Chevalier promoted to Director, Strategy
“I’m thrilled to announce these changes to our leadership team as we evolve our offer to reflect our vision for next generation growth,” said Boston Digital CEO and President, Peter Prodromou. “Over the next months and years, our focus is on providing breakthrough digital transformation services, including our core excellence in interactive experiences and expanded services designed to heighten engagement and business results between our clients and their key constituents. Our approach is rooted in a deep-seeded strategy that comes to life with inspirational creative expression and digital relationship formation designed to engage people and where they live on the web.”
Parrinello’s hire for the newly created role of SVP, Client Services is central to the strategy. In her role, she will focus on executing the agency strategy with Prodromou, as well as excellence in delivery and client satisfaction. She will lead the delivery side of the agency; unifying the core delivery functions (Account Services, Delivery, Digital Marketing, UX, Creative Services & Strategy) and ensuring Boston Digital continues to attain the highest levels of operational effectiveness, relationship management and financial performance.
She has over 15 years of experience in digital advertising and technology enablement. In her most recent role as EVP, Global Operations for Publicis Groupe, she was responsible for executing growth strategies and digital transformation for organizations in the US, Europe, and Asia.
“There are many things that inspire me about Boston Digital’s work,” said Parrinello. “Most of all, I look forward to being a part of an organization that encompasses a strong history of delivering digital transformation through first-rate marketing technology enablement and a deep understanding of customer behavior and content consumption. We’re going to continue to create top-notch, influential digital experiences for our clients that impact business results and I am delighted to be joining the Boston Digital team.”
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The company has upped Tadd Barnes to the role of SVP, Technology. A seasoned technology veteran, who has led Boston Digital’s development arm for five years, Barnes is assuming added responsibility around sourcing and delivery of technology solutions designed to drive sales and marketing outcomes for the company’s growing roster of healthcare, pharmaceutical, technology and financial services clients. In recent years, Boston Digital has increasingly worked with organizations seeking to maximize their digital sales initiatives by better optimizing investment in sales and marketing automation, and the content that feeds these systems.
To support the growth strategy, Prodromou also announced the immediate promotions of Meghan Ward, Philip Chevalier and Vatche Chamlian. “Meghan has been a critical member of our client services team since her arrival,” continued Prodromou. “Her work with global brands enables her to provide deep strategic insights and excellence in client satisfaction.” Chevalier’s role will also be essential to supporting a strategy-first approach to client problem solving, as he helps set the underpinnings for the right digital solution to enable client business goals. Chamlian, who has been part of Barnes’ team for several years, will provide further oversight and management over a rapidly growing technology team.
“Boston Digital has anticipated every evolution of the web and prepared our clients to optimize their business results on the web for more than 20 years. These changes to our team ensure that we will give our clients the same kind of strategy, ingenuity and creativity in the next instance of digital transformation. I’m tremendously excited,” concluded Prodromou.
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