Casted Introduces Industry-First Features to Help Marketers Access, Amplify, and Attribute Audio and Video Content
- Amplified marketing technology leader builds out robust platform with three new tools to drive next-level content marketing strategies
Casted, the first Amplified Marketing Platform and the only audio and video podcast solution made for B2B marketers, announces three product features designed to help marketers access, amplify, and attribute their existing podcast content and fuel B2B content marketing strategies.
In a study of more than 1,000 marketing executives, 100% admit that content overload has turned into a top challenge while 50% report they have more content than they are prepared to manage. Casted’s search, videogram and engagement features provide marketers with the ability to escalate valuable podcast content across all other marketing channels. Instead of spending hours researching, brainstorming, and writing one piece of content, teams can use podcast conversations to craft high-quality content that drives a stronger engagement with their target audience.
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“Content marketers today have the hardest job in marketing. The expectation to continuously crank out new high-quantity and high-quality content is unrealistic – not to mention that this approach overlooks all the opportunity locked within the content that already exists,” said Lindsay Tjepkema, CEO of Casted. “As a way to effectively and efficiently generate insightful, engaging content that resonates with their audiences, leading teams tap into the gold mine of content in their existing audio and video content. With the addition of these new platform features, Casted is further providing the tools these teams need to harness the power of their audio and video content and amplify it across all channels.”
The first of its kind in the industry, Casted Search is the only search engine that transcribes and indexes every single word in every audio and video file uploaded to the platform. Podcast content that was once buried is now just a keyword search away. For marketing and sales teams, this means their entire podcast library is now searchable, enabling easy access to specific conversational moments and content excerpts to use in marketing assets and sales cycles.
In addition to Casted Search, Casted introduces a new videogram feature that enables marketers to create video clips from their audio and video content without the burden of manually cutting them with another tool or relying on external editors. Marketers can now quickly create video clips on their own without leaving the Casted platform. Like audiograms, these videograms can then be shared to social media, included in emails or used anywhere that supports video and links.
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Casted’s third new feature introduced in this release, Audience Likes & Shares provides marketers with more insight into the impact of their content, including identification of the moments that resonate with audiences and more metrics for measuring success. This content engagement feature allows listeners to like and share individual moments within a podcast episode, providing a deeper engagement and potential for virality. These likes and shares then tie back to the results of the episode and its engagement score and report.
“Engagement is one of the most crucial elements in determining the health of your content, but there was no great way to measure that engagement – especially in podcasting – until now,” said Adam Patarino, Co-Founder, Product and Technology, of Casted. “No other platform can tell you how people feel about your podcast to this extent. Our engagement feature not only provides marketers with insights to better understand audience preferences, it allows them to show how the content is impacting their brand, their business, and their overall marketing strategy so they can prove the value of their content and make informed decisions.”
By leveraging the tools needed to find and amplify their existing content, marketers no longer have to produce mass amounts of new content. Instead, they can rely on conversations with industry experts, which is full of valuable insights audiences crave, to create engaging content that fuels the entire marketing strategy.
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