CM Group and Cheetah Digital Finalize Merger, Leverage the Power of Zero-Party Data to Drive Lifetime Value for Customers

The Combined Company Remains Focused on Enabling Marketers to Deliver Hyper-Personalized, Cross-Channel Experiences While Respecting Customers’ Growing Desire for Control over their Data

CM Group, a family of martech solutions specializing in multichannel digital marketing, announced that the merger with Cheetah Digital has been finalized. The combined company, operating under the CM Group name, provides highly personalized marketing solutions across a wide range of industries worldwide. CM Group’s merger with Cheetah Digital underscores its commitment to delivering industry leading customer engagement solutions that allow marketers to build relevant, meaningful consumer interactions at every point in the customer journey while maintaining the highest levels of data privacy.

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“CM Group’s strategy is to leverage expertise and technology from across its family of brands to enable marketers in all industries to benefit from best-in-class marketing approaches with solutions fit for purpose. Consumers want personalized experiences without compromising data privacy, and now that we’ve officially joined forces with Cheetah Digital, we will be able to leverage Cheetah’s technology across our other brands, giving CM Group customers the ability to personalize interactions at scale utilizing zero- and first-party data. Our unique approach will allow businesses to learn more about their customer preferences than they ever thought possible by engaging with them in the ways their customers want and expect,” said Wellford Dillard, CEO of CM Group.

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“Our customers are at the heart of everything we do at CM Group,” said Desta Price, Chief Product Officer of CM Group. “They trust us to help them collect and use data in ways that allow them to deliver superior customer experiences. With Cheetah Digital, we are investing in technology and solutions that can extend business value to all CM Group customers. I look forward to leveraging our combined expertise to help our customers utilize data to build deeper connections and trust with their customers.”

“The forward-thinking nature of Cheetah Digital customers puts them at the forefront of marketing technology and I’m thrilled to bring that understanding, along with our innovative technology, to the family of brands at CM Group,” said Bill Ingram, President of Cheetah Digital. “This merger takes full advantage of this to benefit brands, regardless of their vertical, size, or maturity.”

Jefferies LLC served as exclusive financial advisor, and Willkie Farr & Gallagher LLP served as legal advisor to CM Group on the transaction. Paul Hastings LLP served as legal advisor to Cheetah Digital.

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