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Consumers Say Social Media Is Helping Cope with Social Distancing, New BIGtoken Research Shows

BIGtoken, built by SRAX, Inc., a permission-first consumer data management platform, released a new consumer research report that compares social media usage one month versus four months into the global pandemic.

BIGtoken surveyed their United States user base in April to understand how the pandemic has affected their social media use. Later, the company redeployed the same survey in August to compare results.

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Here’s what BIGtoken found out:
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  • In April, 24% respondents said they think they’re on social media more than 5 hours per day. In August, that number dropped to 21%, with more people answering (27%) that they’re on social media between 2 to 4 hours.
  • When asked ‘Do you believe social media has helped social distancing feel less overwhelming overall?’ 64% said yes.
  • 44% of respondents said they have started following more special interest accounts on social media since the pandemic started.
  • In April, 64% of respondents said they were on the Internet more than they were in the prior month. And in August, 56% said they were on the Internet more than they were in the previous 4 months.

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BIGtoken provides an excellent platform for conducting highly accurate primary research across a fast-growing, 100% opted-in audience exceeding 16.7 million consumers. This BIGtoken study was conducted using our Lightning Insights product, a solution that enables brands to quickly activate research panels and get robust audience insights in just hours. The survey was deployed via the BIGtoken mobile app in the first week of April and August, and responses were aggregated and released 24 hours later.

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