- Alliance enhances Point of Care campaign audience targeting, measurement and reporting capabilities for Ogilvy Health’s clients & partners
Doceree Inc., the first global network of physician-only platforms for programmatic marketing, announced the company has entered a strategic partnership with Ogilvy Health to enhance the Point of Care campaign offerings available to Ogilvy Health’s clients and partners to advance audience targeting, measurement and reporting capabilities for their marketing initiatives.
The partnership empowers Ogilvy Health to enrich digital exchanges, so physicians receive informative and helpful messages in a non-coercive manner to deliver the highest quality of care to patients. As the future of pharma marketing evolves communications on electronic health record (EHR), e-Prescribing (eRx), telehealth and secure messaging platforms between physicians and pharmaceutical companies, Doceree’s programmatic marketing platform streamlines interactions across those channels in a safe, transparent and regulatory compliant manner.
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“As a company that embraces marketing innovation, Ogilvy Health is a quintessential partner to align with to elevate Point of Care communications with physicians,” said Harshit Jain MD, founder and global CEO, Doceree. “Point of Care platforms are emerging as prominent online mediums that are transforming the physician marketing landscape. Our collaboration with Ogilvy Health will further showcase the real-time programmatic proficiencies that are achievable for their client partners to raise target audience engagement.”
“Ogilvy Health has spent quite a few years at the forefront of the Point of Care space and while our reach and depth of experience in the area runs deep, we’re constantly seeking ways to further enhance our offerings to ensure Ogilvy Health clients always have access to the most innovative and comprehensive solutions,” says Ritesh Patel, EVP, chief digital officer, Ogilvy Health. “We’re really excited to add Doceree’s modernized Point of Care solution to our agency’s roster. As digital interactions become a greater emphasis for healthcare and pharmaceutical companies, this collaboration enables us to extend a forward-thinking technology that bolsters the efficiency and effectiveness of Point of Care marketing campaigns for all brands.”
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The alliance will focus on the North America market at the onset of the arrangement. As a global player in the physician marketing sector, Doceree’s Point of Care messaging platform will expand worldwide to Ogilvy Health’s global client base over the course of the year.
Doceree’s Point of Care network reaches more than 400,000 physicians and continues to grow globally to better connect healthcare and pharma organizations with physicians via AI-powered marketing solutions.
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