Expertise in production, business and digital talent management packaged for new take on genre
Anyway Content announced a unique partnership for Influencer Inc. a new unscripted format that brings established influencers into the world of business management.
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Influencer Inc. leads Anyway Content’s debut MIPTV slate, which comprises a series of fresh formats including yacht-based wedding reality series ‘Til Deck Us Do Part, and factual series including Forbidden Faiths, chronicling the seldom-told story of religion and worship in the black diaspora. The company will be represented at MIPTV by EVP, Content Francesca Johnson and Development Executive, Creative and Strategy Victoria Fäh.
Influencer Inc. challenges digital talent to make more of an impact than mere endorsement, placing them within established businesses that are yet to leverage the full potential of social media.
Combining key areas of expertise, Influencer Inc is devised by content group Anyway, drawing on Forbes Entertainment’s insight and sector analysis, and contributor casting and recruitment by leading LA-based digital and influencer management agency G&B Digital Management.
Influencer Inc is led on behalf of all parties by Anyway’s Francesca Johnson;
Forbes Executive Director of Film, Television and Audio, Travis Collins and G&B Digital Management’s Founder/CEO, Kyle Hjelmeseth, Kendra Bracken-Ferguson lead advisor of G&B, and CEO of BrainTrust.
“The influencer sector can be seen as purely promotional. With Influencer Inc. we have a format that challenges and explores their entrepreneurial spirit in an entertaining and insightful way. With Forbes and G&B we have the brilliant, credible partners to do just that. We’re excited to bring this package to market, alongside several similarly distinctive new formats on our debut slate.” Francesca Johnson commented.
Hjelmeseth adds, “For me, partnering with Anyway and Forbes is one of the most dynamic ways that we as a firm can continue to support and build on the stories of our multidimensional talent base. The concepts that this partnership is bringing to life are truly ground-breaking and will help bridge the digital / in real life divide, taking what it means to be an influencer today to a whole new level.”
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Anyway Content is an independently financed content group recently founded by James Baker (Red Arrow Studios, Sky), Sam Parker (Metro International) and one of the UK’s leading film directors, Oliver Parker.
With a core London based team that spans diverse genre and platform experiences, Anyway Content combines in-house expertise and a network of global development, commercial and production partners to tell exceptional stories.
The company is currently working with a range of established and emerging talent to find the right platform, partners, and commercial strategy for each project.
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