KLWTT and iClick to Offer Marketing-as-a-Service Through Collaboration With Oracle Advertising and CX
iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, and KLWTT (“KLWTT”), a leading provider of automated marketing services in Southeast Asia, a member of Oracle PartnerNetwork (OPN), announced that they have chosen to collaborate with Oracle to offer its Oracle Advertising and Customer Experience (CX) suite of offering to their customers.
Through this association, iClick and KLWTT’s customers will be able to gain the benefits of a combined offering, leveraging iClick’s strengths in programmatic marketing and data; KLWTT’s leadership in implementing and executing automated marketing platform; and Oracle’s industry leading CX cloud solutions.
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The COVID-19 pandemic and its resulting social distancing measures have spectacularly accelerated the transition of consumers and businesses into the digital realm. For marketers, this offers a great opportunity: those who adapt quickest to this digital transformation and respond with offering optimised digital customer experiences will gain significant competitive advantage.
Key to gaining this advantage is the ability to connect customer data to a highly targeted and personalised experience in both digital advertising and messaging. This is where the new partnership offers a uniquely complete suite of solutions, bringing automated advertising and automated messaging together for the first time: true Marketing-as-a-Service.
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Siva Ganeshanandan, General Manager and Head of Customer Experience Solutions, Oracle ASEAN & SAGE said: “Marketers today are looking for real-time engagement in the moment of interest and at scale. Whether they represent a B2B or B2C brand, marketers want to deliver proactive, relevant content consistently across channels to keep customers’ interest while researching and de-conflicting information. Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view. We are excited to collaborate with iClick and KLWTT to help their customers generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles.”
Jos. Birken, CEO of KLWTT said: “Oracle’s suite has the potential to transform your entire marketing effort into true Marketing-as-a-Service. But in order to get to that level you need to bring together both world class software and industry-leading marketing know-how. The combination of Oracle, iClick and KLWTT offers our customers these capabilities that will help them unlock value to their marketing efforts. We are in a unique position to help you make the most of the technology that’s available today.”
Jian “T.J.” Tang, Chief Executive Officer and Co-Founder of iClick, commented: “We’re delighted to announce our partnership with KLWTT to develop enhanced offerings that will help our clients across the region, including those in Greater China, adapt to the rapidly digitalising market environment. Our clients will benefit from integrated access to both advertising and marketing automation solutions. We also view this as a great opportunity for iClick to rapidly gain market share for its Enterprise Solutions initiatives, as it allows us to leverage our data capabilities in a significant way.”