Litera Acquires Concep to Help Firms Grow With Data-Driven Insights About Their Client Engagements
Litera acquires UK-based Concep to combine email and marketing capabilities with data insights from the Firm Intelligence platform to grow client businesses
Litera, a global leader in legal technology solutions, announced it has acquired Concep, a leading provider of B2B relationship marketing technology for law firms, corporations, and professional and financial services.
Concep will become part of Litera’s new Firm Intelligence business unit – a platform that aims to transform disparate data about clients, matters, people, and parties into usable and actionable information.
Recommended AI News: Entrata Appoints Jason Taylor As New Chief Technology Officer
This acquisition brings together the Concep marketing technology and integrated platform – email marketing, event management, and web automation – with the business insight and intelligence of the Litera platform to empower law firms to improve client services and deliver on growth.
“We continue to expand our offerings beyond the practice of law to include the business of law. This acquisition will provide our customers with the means to connect and engage with their clients in more meaningful ways using the power of their data to drive business results,” said Chris Vorderer, Litera Managing Director, Firm Intelligence.
Recommended AI News: Automation Anywhere Appoints New CMO to Accelerate Cloud RPA Growth
“We are excited to become part of Litera’s growing worldwide brand. As a Litera offering, professional services firms will be able to surface truly unique data insights and perspectives, driving ever more effective actions through Concep’s marketing workflows. This is good for our clients and our highly valued CRM partners.” said Dan Morgan, Concep CEO.
Founded in 2002, Concep has offices in London, New York, and Sydney.
Recommended AI News: KlickTrack Announces New CEO Amidst Transformative Year