Mckinsey Advisor John Straw Brings Technology and Ecommerce Expertise to Ve Global Board

John Straw, digital entrepreneur and IT marketing expert, has joined the board of leading ecommerce provider Ve Global as a Non Executive Director.

An early stage martech investor and founder of multiple technology startups, John brings over 30 years of experience in IT and marketing to Ve Global at a time of significant growth and transformation for the business. Alongside his own entrepreneurial accolades, which include four consecutive exits and three institutional fundraises, John currently serves as a Senior Advisor at McKinsey and Co. Prior to this, he was the Chairman of Thomas Cook’s Digital Advisory Board, where he led the global travel brand’s digital transformation.

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As an expert on technology disruptors and associated economics, John’s role on the board will stretch beyond a focus on diligence and corporate governance. His understanding of ecommerce technology, market and product will see him play a crucial role in driving Ve Global towards its long-term goal of becoming a £100m ARR business.

Commenting on the appointment, Ve Global CEO Jack Wearne said:

“John’s extensive experience in the digital marketing space and impressive knowledge of tech innovation and development will make him an invaluable asset to the Ve Global board. At Ve, we are committed to helping our customers deliver effortless online shopping experiences, and having targeted over 300 new customers by 2022, John’s appointment, and the wealth of expertise he will bring, couldn’t come at a better time. We are thrilled to welcome John to the Ve Global team.”

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John added:

“Having started, sold, or been involved in four marketing technology businesses over the past 25 years, I know what makes a strong ecommerce solution. Ve’s Digital Assistant is exactly that, and in joining the board I am confident in the business’ commitment to provide ecommerce managers with some incredibly powerful tools in customer experience, revenue optimisation and behavioural economics. The retail sector has experienced a fundamental shift in recent months, and there has never been a better time for retailers to invest in their ecommerce offer. Ve Global’s product roadmap is a promising one, and I’m excited to be joining the businesses in such a transformative phase.”

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