RESHAPE 21 Examines Customer Experience, Leadership, and Technology in “A Conversation with President Barack Obama and Hande Cilingir, Insider Co-founder and CEO”

RESHAPE by Insider, is an annual two-day leadership and experience virtual summit hosted for CMOs, CX pioneers, senior executives, and industry leaders to discuss how to reshape the future. Topics discussed included principles of leadership, customer experience, and sustainability, as well as the need for diversity, equity, and inclusion. This year, Insider’s Co-founder and CEO Hande Cilingir interviewed President Barack Obama on leadership, the power of purpose, and his advice for the next generation. 

“During a time of rapid change and uncertainty, RESHAPE gave the brightest and most emotionally intelligent minds in leadership, technology, diversity, and sustainability a platform to discuss the common threads that affect all of us. These discussions culminated in my conversation with President Barack Obama where he offered insights into staying grounded in high-pressure situations, the value of diverse perspectives, the importance of hope plus action, and the urgency around climate change,” said Hande Cilingir, Co-founder and CEO, Insider. 

C-level executives, marketers behind the growth of top global brands, and changemakers from around the world spoke at the event.

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Of the 220+ speakers, notable participants included Sir Martin Sorrell, Executive Chairman at S4 Capital; Gillians Tans, Chairwoman at Booking.com; Patrice Conxicouer, CEO Singapore at HSBC Global Asset Management; Deepak Subramaniam, VP Homecare at Unilever; Carolina Garcia, Global Digitalisation Manager at IKEA; Kirat Khara, Head of eCommerce, Australia at Lenovo; Zoltan Venczel Global Head of EV of Energy at Nissan; Brandon Proctor CMO at Madeira Madeira; Bryan Koh, Div. Vice President E-Commerce and Distribution at Singapore Airlines, and Vasiliy Mishin, Head of Ecommerce SEA at PUMA. 

“President Barack Obama embodied the spirit of the event, captured in the RESHAPE vision, on how business and technology need to work together to disrupt and invest in what matters to the future of humanity,” said Cilingir. “He described hope as the engine of progress. Rather than blind optimism, he emphasized identifying challenges and collaborating with others to solve them. Young generations are at the center of innovation and transformation. As a leader, you must create a proactive organization where diversity is welcomed, where the culture is one that supports and values each member of a team,” added Cilingir. 

President Barack Obama also suggested setting long-term goals and staying focused, reiterating how easy it is for leaders today to get caught up in the mundane daily details and remain short sighted. He advised them to look ahead, as opposed to getting locked in the past or mired in the present. 

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President Obama said what gives him pleasure, purpose, and meaning—what gets him out of bed—is the feeling that he can make a positive impact on the world. In some fashion, we can make things a little bit better, improve lives, and create a better world for the next generation. President Obama’s purpose—the thing that drives him—is the same energy and mission that drives the engine of RESHAPE. 

The next evolution of commerce will look to integrate key performance metrics from other disciplines and create deeper collaboration between marketers, business leaders, and consumers.

Marketing leaders have awareness of the relationship between customer experience and technology, but as we reshape the future it will become vital to navigate diversity, sustainability, and other paradigms, to assure authentic success.

Delivering a great product or service is no longer enough. Today’s consumers hold brands to a higher standard and will assess them through their actions (or inactions) around climate change, diversity, and sustainability. Successful brands realize the concerns of their customers need to be their concerns as well.

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