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Rise Interactive Significantly Expands Connex Technology to Include More Marketplaces and Retail Media Networks

Rise Interactive, an industry-recognized performance marketing agency specializing in media, analytics, and customer experience, has expanded its proprietary media automation technology, Connex, to support marketplaces and retail media networks. Rise is a wholly-owned subsidiary of Quad, a marketing experience company that helps brands reimagine their marketing to be more streamlined, impactful, flexible, and frictionless.

This new update includes completed integrations from top networks, Amazon and Walmart, with Instacart, The Home Depot, eBay, Target, and others on the way.

“Accessing and leveraging audience and product data in real time, all in one place, presents a huge opportunity for brand marketers to better understand their customers,” says Larry Fisher, CEO of Rise Interactive. “The retail media landscape has exploded. The volume of marketplaces creates challenges for brands to measure which platforms and ad dollars are driving the most incremental growth. With this expanded integration, Connex is helping brands connect the dots of performance within the retail media ecosystem. Real-time advertising across channels is our north star and we will continue innovating our agency’s strategies and technology to get there.”

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The integration of Amazon Advertising, Walmart, and other marketplaces data into Rise’s Connex technology enables Rise to help clients maximize results across Google, Meta, YouTube, and other channels at the product, category, and audience levels. It also allows marketplace campaigns to leverage Connex Alerts, a proprietary Connex function that pushes real-time notifications that identify digital media performance opportunities.

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“We hear from marketers the double-edged sword of today’s fragmented marketing ecosystem,” says Brent Laufenberg, Chief Technology Officer at Rise. “We intentionally built Connex to be able to analyze client data in real time from both existing and yet-to-be-developed advertising platforms—all in one place—in order for marketers to quickly find and act on performance opportunities. With Connex Alerts running 24/7, Rise teams can take immediate action on value-driving opportunities to exceed business KPIs faster..”

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Rise is also one of the first agencies to integrate Walmart data into cross-channel technology through their partnership with Pacvue.

“When Rise approached us about leveraging Pacvue to integrate data into Connex, we saw this as a great opportunity to help tomorrow’s marketer stay at the forefront of retail media,” says Melissa Burdick, President of Pacvue. “Rise is a partner who has both the vision and the executional chops to help marketers get better results from their advertising efforts through integrated and immediate insights. Combined with Pacvue’s intelligent actions to grow share of voice, improve efficiency, and increase sales, the possibilities for marketers are exciting.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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