Salesforce Signs Definitive Agreement to Acquire Mobify

By AIT News Desk On Sep 8, 2020

Salesforce has signed a definitive agreement to acquire Mobify. This is a natural extension of our multi-year partnership with Salesforce and an exciting milestone for our customers, partners, and employees.

Mobify will provide Salesforce Commerce Cloud with a modern storefront solution that will allow brands to customize their commerce experiences faster and more frequently, deliver an enhanced shopping experience across any channel, and further increase conversion and revenue to drive success in the digital-first economy.

Global brands such as Under Armour and Shiseido rely on Mobify to provide a modern progressive web app experience and the infrastructure to host, scale, and secure their digital storefronts in a headless environment so they can stay ahead of customer demands and deliver a lightning-fast experience across all devices.

Delivering a modern digital experience is more important than ever. The world has transitioned to a digital-first economy, and online has become the lifeline for many businesses. According to Salesforce’s Q2 Shopping Index, global digital commerce revenue in Q2 grew by an unprecedented 71% compared to the previous year. Finding success in the digital-first economy takes more than just setting up a simple online storefront. That storefront needs to have the speed, intelligence, flexibility, and scalability required to help companies quickly grow and evolve to stay relevant with customers across channels.

Salesforce Commerce Cloud, connected to the world’s #1 CRM platform, empowers companies to create seamless commerce experiences for consumer shoppers (B2C) and business buyers (B2B) across all channels — mobile, social, web, and store.

Upon the close of the transaction, we look forward to joining the Salesforce family and partnering with even more Salesforce customers to unlock the freedom and flexibility to differentiate their digital customer experiences.