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SALESmanago Announces Nine-Digit Euro Acquisition And Growth Investment By SilverTree Equity And Perwyn

SilverTree and Perwyn investment will fuel SALESmanago’s international expansion and support its trajectory in becoming the leading European SaaS marketing automation and customer data platform focused on mid-market e-commerce
SALESmanago is a high growth company and added over 300 mid-market and enterprise customers (on average 50% growth per annum)
Blue chip customers include BMW, Burger King, Starbucks, Toyota, Victoria’s Secret, Crocs and T-Mobile
Tim Weller (Chairman of Trustpilot, a listed online reviews platform with a ~$1.6bn market cap) joins as SALESmanago’s Chairman
Rafal Brzoska (founder of Inpost) and Jean-Philippe Baert (experienced MarTech executive) will join the SALESmanago Board

SALESmanago, the leading SaaS no-code CDP & Marketing Automation platform, announces that it has been acquired in a nine-digit Euro acquisition and growth investment by SilverTree Equity, a leading private equity firm with deep expertise in technology and software businesses, and Perwyn, a family-backed private equity and growth capital investor. SilverTree and Perwyn have committed to significant growth equity financing to fuel SALESmanago’s expansion.

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SALESmanago is, on average, growing at 50% per annum. This transaction provides the business with further capital and resources to become a global leader in the strategic and high-growth mid-market CDP & marketing automation market.

This investment seeks to strengthen SALESmanago’s position as a European SaaS market leader. The company has long been at the forefront of MarTech and has been consistently recognised for its feature-rich, cloud native product with a short time to market and proven customer value.  SALESmanago has been recognised by both the Financial Times and Deloitte as one of Europe’s fastest growing companies.

Headquartered in Krakow, and with operations across all European countries, the Americas, and Asia, SALESmanago allows organisations to deliver a unique customer experience. The platform creates a complete 360-degree customer profile powered by AI, allowing companies to execute a seamless, hyperpersonalized omnichannel marketing execution strategy. Over 2,500 organisations around the world and across verticals and sizes – including enterprise and mid-size clients – rely on SALESmanago’s software solution to optimise their marketing efforts.

Greg Blazewicz, SALESmanago’s Founder and CEO, said:

“We founded SALESmanago in 2012 with the ambition to deliver a world-class customer data platform. Since then, the company has grown rapidly into a CDP and marketing automation market leader. Our partnership with SilverTree and Perwyn brings us additional strength to fuel our rapid growth and accelerate our current momentum internationally. The combination of these two investors, with their strong software and international growth expertise, provides more access to global resources and enables us to invest even more to deliver innovation and value for our clients.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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