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Similarweb Adds Walmart, Target, Best Buy and Chewy Consumer Insights to Its Shopper Intelligence Solution

  • Launched in July with Amazon insights, the platform now covers four additional U.S.-based online retail giants

Similarweb, the digital intelligence company, announced the expansion of its retail coverage through Similarweb Shopper Intelligence to include sales and market-share insights for Walmart, Target, Best Buy and Chewy, in addition to Amazon, which became available in July. Available in the U.S. through Beta launch, Similarweb Shopper Intelligence now provides detailed insights into approximately 78% of all sales volume from the top ten online stores in the U.S. *

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“When it comes to digital point of sale and consumer behavior, we believe we are well on our way to becoming the standard through this Beta launch”

Now, powerful insight into consumer browsing and purchasing behavior across all five distinct retail leaders is available in one single solution. The expanded Shopper Intelligence offering helps to combat a lack of visibility into category, brand and product-level performance across the most popular retailers and marketplaces.

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“When it comes to digital point of sale and consumer behavior, we believe we are well on our way to becoming the standard through this Beta launch,” says Benjamin Seror, Chief Product Officer at Similarweb. “We are very excited for the opportunity to work with the largest CPG companies on a unique offering that is better than anything else available in the market.”

In the intensely competitive ecommerce landscape, digital intelligence is paramount to understanding potential risks and opportunities. Consumer brands have long suffered from a lack of visibility into competitive performance on the largest marketplaces, making it difficult to optimize their customer experience and drive sales.

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Seror adds: “Traditional Digital Shelf and Market Research companies have struggled for years to provide sales and market-share data for retailers other than Amazon, whereas in just six months we’ve made significant strides in this area. The release of insights for Walmart, Target, Best Buy and Chewy within Shopper Intelligence highlights our ability to innovate at a rapid pace to meet customer needs.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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