Marketers, Insights Professionals and Agencies Can Now Easily Conduct Robust Market Research Faster With Built-In Methodology and AI-Powered Insights
SurveyMonkey introduced Expert Solutions, a suite of fast and efficient market research solutions for customers to test product and marketing concepts with a global audience. Expert Solutions combine SurveyMonkey Audience, the company’s DIY market research panel, with industry-proven survey methodology and AI-Powered Insights that marketers, insights professionals and agencies can use to obtain instant market feedback on products, packaging, ads, marketing messages, and more.
“For years, researchers have been forced to choose between either hiring an expensive agency that takes months to deliver insights or simple DIY methods that tax internal resources,” said Tom Hale, president of SurveyMonkey. “Today, we’re introducing the best of both worlds with Expert Solutions, which have built-in methodologies and AI-Powered Insights, taking the heavy lifting out of market research. Expert Solutions will give customers the confidence to launch their new ideas into the market with speed.”
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The increasing competition in global markets encourages insights professionals and marketers to test ideas with consumers ahead of launch, but time and expertise are significant barriers for many. Expert Solutions productize agency-caliber expertise and bring the ease of a DIY research tool for customers at any experience level.
The solutions combine the best in SurveyMonkey research capabilities, including built-in methodology for research design, AI-Powered Insights for robust data analysis, and a global panel of respondents through SurveyMonkey Audience for rapid insights.
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These seven new Expert Solutions will allow customers to collect feedback from their target demographic on a wide range of business ideas, including:
- Ad Creative analysis: measures the effectiveness of ad campaigns
- Product Concept analysis: validates product concepts and ideas before market launch
- Video Creative analysis: measures the impact of video creative
- Packaging Design analysis: ensures new package designs are optimized for the shelf
- Logo Design analysis: measures the visual appeal of new logo designs
- Brand Name analysis: tests brand and product names before market launch
- Messaging & Claims Analysis: tests messaging statements and taglines
Survey results are analyzed through AI-Powered Insights, which use machine learning to identify common patterns from the respondent data. These results further highlight how the concept performed across the demographic groups and attributes customers selected for their study. AI-Powered Insights eliminates time-consuming manual processes and delivers insights, fast.
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