Audiencerate and Weborama Announce Partnership to Expand Global Presence, Boosting Cross-Device, Semantic AI Targeting
- The symbiotic partnership will see both companies utilise each other’s platforms for significant growth in international markets
Audiencerate, the identity hub enabling compliant data-driven advertising, and EU leader of semantic AI targeting Weborama, announced a partnership that will allow the two data driven tech companies to expand their global footprint. With Weborama leveraging Audiencerate’s data platform and unique identifiers, the partnership will be bridging key marketplaces, and offering cross-device and semantic AI targeting to support companies wanting to boost their own assets internationally.
The partnership, which draws on the synergies between the two companies, will see Audiencerate utilise Weborama’s strong presence in France, Spain, Portugal and Italy, while also acting as facilitator for Weborama’s international roll-out into six European markets, including the UK and Germany.
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Mykim Chikli, CEO EMEA at Weborama said: “Semantic AI is part of Weborama’s DNA and we are thrilled to now expand its capabilities to offer the right audiences to agencies and advertisers. Distributing segments to different platforms and devices has always been a challenge, but through our partnership with Audiencerate, this will be addressed efficiently and boost both companies’ offering.”
Filippo Gramigna, CEO at Audiencerate said: “We are at a time when increasing questions are being asked of our industry about how we can endure the challenges we face, so now more than ever, it is of great importance for marketers to have access to stronger, more unique segments based on their chosen marketplace. This partnership allows exactly that, by harnessing each other’s considerable regional strengths, Audiencerate and Weborama will be boosting our offering to clients across the world. It is a privilege to be able to work with Weborama as we continue the evolution of Audiencerate.”
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Audiencerate, which uses proprietary technology to bridge the gap between data providers, agencies and brands, is already expanding and evolving its targeting and attribution offering, allowing the onboarding of any kind of data, for management and activation in emerging environments such as connected TV, without compromising on privacy.
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