Cargo, one of the premiere B2B advertising and marketing solutions and services agencies in North America, announced the opening of Cargo Strategy in Amsterdam. The new division of Cargo will serve clients as a strategic marketing consultancy and customer experience pilot testing center. Cargo Strategy joins Cargo Agency and Cargo Studios to form the company’s complete, integrated suite of global consulting, advertising, and marketing services offerings.
Dan Gliatta, Cargo’s Chief Strategy Officer, will head Cargo Strategy and the Amsterdam office. He and his staff will work collaboratively with clients’ key marketing decision makers to align and integrate an organization’s business mission, objectives, and growth plans with their go-to-market strategy and primary marketing initiatives.
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According to Gliatta, Cargo Strategy grew out of a steep increase in demand among the agency’s clients and prospects to anticipate their customers’ motivations, actions, and spending habits. The ability for organizations to foresee more accurately “what’s next” is becoming even more crucial as companies seek to ensure their marketing investments yield the most effective, measurable results. Gliatta added that opening an office in Amsterdam also will help Cargo as they seek to acquire and serve additional international clients.
“Cargo has a very strong track record of assisting some of the world’s best-known and most compelling brands accelerate their business growth,” says Gliatta. “By strategically identifying, crafting, planning, and testing our clients’ approaches with their small to medium-sized business customer segments and sales channels, we have been able to help them reach, engage, and substantially grow their SMB customer base.”
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