Claravine Joins Adobe Exchange Program as Premier Partner to Automate Data Governance for Adobe Experience Cloud Customers

Collaboration accelerates Claravine’s mission to help leading brands centralize and standardize campaign and content data

Claravine announced it is now a Premier partner in the Adobe Exchange program, which will better accelerate the adoption of Claravine’s enterprise data governance platform for existing and prospective Adobe customers. With this collaboration, brands will have the necessary tools to enforce data standards across marketing teams, systems, and channels, driving greater value across technology and advertising investments.

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With the dramatic expansion of channels, touchpoints, and point solutions, marketing organizations are often reliant on highly manual processes to generate, validate, and launch campaigns, content, and experiences. As a result, only 3% of enterprise data meets basic data quality standards. According to Forrester, 21 cents of every paid media dollar is lost to poor data quality, and marketing teams may spend up to ⅓ of their time dealing with data quality challenges.

Specifically, marketing teams lack an enforceable and scalable process to ensure a central data model is implemented consistently and flowing correctly to Adobe and other systems ahead of execution. Teams utilizing spreadsheets and manual processes to generate and launch campaigns and advertising are left with errors, siloed metadata, and lost productivity across teams and agencies. With Claravine, marketing, operations, advertising, and content professionals are able to centrally define their taxonomy and enforce governed, automated processes to ensure richer, cleaner, accurate data for downstream systems.

 “Data governance is an increasingly critical topic for our global enterprise customers.  We are excited to welcome Claravine as a Premier partner in the Adobe Exchange because Claravine enables customers to standardize campaign and content data across the enterprise to ensure data quality and cleanliness. This helps our customers make data and insights available to experience-delivery systems to create compelling user experiences,” said Ryan Murden, Head of Business Development, Adobe Experience Cloud Technology Partnerships.

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Claravine provides the following benefits to Adobe customers:

• Better Digital Experiences: 10-15% increase in ROAS for each new dollar tracked through improved visibility into cross-channel performance, improved automation, and validated experience delivery

• Better Data Quality: 99%+ data format, tracking code, and tag compliance

• Better Data Availability: Central source for metadata available across the enterprise to optimize use cases ranging from analytics and business intelligence (BI) to artificial intelligence markup language (AIML) and personalization

• Better Process: Millions of dollars of savings through error reduction and improved productivity (80% reduction in time spent on data processes)

With Adobe Summit 2020 transitioning to a virtual event, Claravine is adapting plans to connect with the Summit audience through virtual activities. Register for our webinar session featuring Intel to learn how to define, implement, and enforce an enterprise-wide taxonomy. Subject matter experts from Claravine will also be available during Summit to discuss how its  platform has improved and benefited leading brands across the globe.

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