Consumer Research Platform PickFu Adds New Features to Help Mobile Game Publishers Improve Their App Marketing After Apple’s Big Change

With organic app installs more important than ever, PickFu provides a simple and low-cost way to get valuable feedback from real gamers

Consumer research platform PickFu has released a fresh update designed to help mobile app and game marketers. PickFu has added a host of new features including a redesigned dashboard, improved tagging, and a bank of pre-written poll questions based on the thousands of polls already run by users of the online service. With these improvements, game developers can collect hundreds of responses in minutes.

Due to Apple’s recent introduction of App Tracking Transparency (ATT), app marketers can no longer rely as heavily on programmatic advertising to drive installations and acquire new users. It’s more important than ever for mobile game publishers to test and refine their marketing to give their apps the best possible chance of being downloaded and played.

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Hundreds of mobile game publishers, including the industry’s biggest, already use PickFu to test game names and logos, character designs and art styles, gameplay mechanics, app icons and screenshots, and mobile advertising creatives.

Unlike A/B testing, where variations of an ad are shown to different users to see which performs better, PickFu gives companies a quick and easy way to gather useful feedback from real consumers, drawn from thousands of poll respondents based in the U.S. “Before Apple’s changes, game publishers were already using PickFu as part of their development and post-launch marketing alongside other testing methods. Now, with the mobile advertising landscape currently in a state of flux, testing and improvement is even more important for UA strategies, said John Li, PickFu co-founder. “The new features we’ve added make it easier than ever for even novice app marketers to gather feedback and understand their audiences.”

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Founded in 2008, PickFu helps businesses make better informed decisions. To date, over 110,000 PickFu polls have collected more than 3.2 million written consumer responses across industries including publishing, e-commerce, app development, insurance, and marketing.

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