Digital Turbine Acquires Fyber to Boost Mobile DevOps Infrastructure
Fyber N.V. announces the successful closing of the transaction between its major shareholder Tennor Holding B.V. and Digital Turbine Inc., following the announcement of the signing of definitive agreements on the acquisition of Fyber by Digital Turbine by ad hoc notification on 22 March 2021.
Fyber joining the Digital Turbine group forms the largest independent growth platform for mobile app developers to expand their business. Both are leaders in their respective markets and expect to top the individual growth trajectories with synergies and strategic advantages across all group companies.
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By acquiring Fyber, Digital Turbine doubled down on its vertical integration strategy, underlining the company’s strategy to provide comprehensive media and advertising solutions for its carrier and OEM (‘Original Equipment Manufacturers’) partners while enriching the mobile experience for end users through native on-device discovery. Fyber’s clients are set to benefit from Digital Turbine’s strategic relationships with mobile carriers and OEMs that power its vast scale of more than half a billion mobile devices containing their proprietary technology for app and content discovery.
Ziv Elul, CEO of Fyber, commented: “Lately, Fyber delivered the strongest yearly results with 2020 and the strongest quarter with Q4 2020 in the history of the company. Fyber monthly adjusted EBITDA has been positive since July last year and the strong revenue growth led to the increased guidance for the full year 2021 of an expected revenue between €300 million and €350 million – a plus of at least 43% compared to 2020 – at an adjusted EBITDA between €15 million and €20 million.
We are very happy and proud to top this development off with the acquisition by Digital Turbine and open the next growth chapter for Fyber and its partners. We have an ambitious product and business roadmap ahead of us for the rest of the year and are laser focused on maintaining our individual growth trajectory, while carefully assessing opportunities of integration and the realization of first synergies.”
“We are excited to formally welcome Fyber to the Digital Turbine team today,” said Digital Turbine CEO, Bill Stone. “Combined with our recently completed AdColony and Appreciate acquisitions, Fyber represents a very important puzzle piece for Digital Turbine in its mission to develop one of the largest full-stack, fully-independent, mobile advertising solutions in the industry. The combined platform offering is already generating more than $1 billion in annualized revenue and is advantageously positioned going forward to leverage the Company’s existing on-device software presence and vast global distribution footprint. We believe that we now have all of the critical elements to fully establish Digital Turbine as a truly unique next-generation ad-tech ecosystem that will enable the Company to play a far more prominent and profitable role in the fast-growing and secularly-thriving $200+ billion mobile advertising and connected TV marketplace.”
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