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GlassView Announces the Launch of GlassView Smart Gamma

GlassView, the world’s largest independent video platform, announced the release of GlassView Smart Gamma. Founded and advised by finance industry veterans and professionals, GlassView looked to trading algorithms that have fueled leading hedge funds for inspiration to maximize media performance.

“In the financial services industry, there are two chief methodologies as it relates to portfolio management, fundamental analysis and quantitative analysis,” said James Brooks, CEO at GlassView. “Berkshire Hathaway employs the former with celebrated success. The buy low and hold model has worked well for Warren Buffet, but that model would not necessarily work in media trading. Quantitative analysis, on the other hand, employs a dynamic, algorithmically-driven quantitative strategy. The quant based approach is perhaps best exemplified by famed investor and mathematician Jim Simons, who has delivered 66% annualized returns from 1988 to 2018, which is an astonishing feat, beating even Warren Buffett’s model by double. What’s more, the quant-based approach absolutely works in media trading!”

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GlassView utilizes the quantitative approach to drive performance for its clients. Gamma, a second order derivative, is the rate of change in an options delta move in an underlying asset’s price. At its core, it is an important measure in the convexity of a derivative’s value in relation to the underlying asset price. While a delta hedge seeks to reduce the gamma in order to maintain a hedge over a wider price range.

This hedge works in advertising as well. Gamma is a measurement of sensitivity to the rate of change in the conversion acceleration, also known as a term called “Jerk,” and is based on a number of factors including the price of inventory, traffic to the page and the velocity of conversions.

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GlassView has trained its model to identify spikes of conversions that surpass a certain magnitude. Our model then takes the derivative of acceleration to identify the bell curve, and purchases inventory throughout the majority of the curve. By monitoring the derivative of velocity, our algorithm mitigates against diminishing returns by ceasing the purchase of inventory as the curve approaches zero.

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GlassView Smart Gamma has proven to be a competitive advantage for many of GlassView’s clients. During the beta launch of Smart Gamma, conversions for GlassView’s B2B, finance and insurance clients doubled.

Yann Coatanlem, board member of GlassView and CEO of Datacore Solutions, says of the firm’s quant based approach, “As former head of Multi Asset Quantitative Analytics at Citigroup and now CEO of Datacore Innovations, I have seen innumerable quant based approaches in my career. Rarely have I seen a strategy and implementation that so effectively enhances performance.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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