H Code Secures Strategic Partnership with Sports Streaming Leader Fanatiz to Lead US CTV Advertising Initiatives

H Code, the largest Hispanic digital media company in the U.S., announces a strategic partnership with Fanatiz, the high-value sports streaming platform. Through this partnership, H Code will serve as Fanatiz’s preferred partner for Connected TV (CTV) advertising in the U.S. and will provide them with priority access to all CTV demand in the market.

“We’re excited to be partnering with fast growth companies like Fanatiz that are making huge strides in improving access to global sports programming. We’re eager to help support their initiatives in engaging with the U.S. market and combining our efforts to create compelling experiences for soccer fans,” says Parker Morse, CEO and Founder of H Code.

Recommended AI News: Avantive Solutions Expands Global Offerings

Fanatiz is one of the world’s fastest-growing sports content streaming platforms, bringing soccer live and on demand to any device. It is the only platform that customizes the entire online customer experience, allowing viewers to select their favorite team and receive direct access to their games, as well as ongoing data from each of their favorite teams. Fanatiz provides sports fans access to the most exciting games from La Liga, top-flight Argentinian and Colombian soccer leagues, premier South American tournaments such as Copa Libertadores and Copa Sudamericana, as well as other marquee sports programming.

Through the partnership, Fanatiz will give H Code priority access to all their inventory in the U.S. and collaborate with them to provide high quality content and advertising solutions to agencies and brands eager to engage with soccer fans.

Recommended AI News: HiDubai Introduces a New AI-Powered Deal Discovery Feature to Help Tourists and Residents Do Smart Shopping

“H Code’s strong expertise in the CTV space is going to be pivotal in our next stage of expansion as sports streaming continues to gain popularity. We’re looking forward to building our partnership and delivering more engaging experiences to our customers,” says Ignacio Moreno, General Manager at Fanatiz.

The partnership with Fanatiz bolsters H Code’s position as a leader in multicultural digital media and allows H Code to utilize lengaged U.S. multicultural audiences and maximize campaigns for brand partners. Fanatiz adds to H Code’s growing roster of streaming partnerships and adds even more engagement opportunities within emerging media formats.

“Fanatiz has established itself as the global leader in sports streaming and has incredible potential for our advertising partners within this format. We’re looking forward to tapping into their audience and helping them bolster their leadership as opportunities in CTV continue to become more prolific ,” says Pablo Rivera, VP of Publisher Development for H Code.

Recommended AI News: EdgeCortix Acquires Multiple Patents for Dynamic Neural Accelerator AI Processor Technology

[To share your insights with us, please write to sghosh@martechseries.com]