IAS and Mediaocean’s Prisma Expand Partnership to Automate End-to-End Campaign Creation

Integral Ad Science, a global leader in digital media quality, announced the expansion of its integration with Mediaocean, providing advertisers with a simplified campaign creation and month-end reconciliation process. Agency and brand media buyers using IAS’s Signal dashboard and Mediaocean’s buyer workflow (Prisma) can now automate campaign creation, the linking of insertion orders (IOs), and receipt of relevant metrics. As a result, they gain insights into campaign performance and access to delivery data for month-end reconciliation.

“Driving automation and self-service are major areas of focus for IAS as we aim to achieve our vision of being the currency of the digital advertising industry,” said Yannis Dosios, Chief Commercial Officer IAS. “Efficiency is imperative when it comes to managing ad spend as well as ad buyers’ time in this fast-paced industry. This partnership helps clients achieve the efficiency they need across the board, eliminating redundancy and allowing for improved overall campaign management.”

Recommended AI News: Rush ReCommerce Announces $12.9 million Series A Funding Round

Mediaocean is used by the world’s largest agencies and advertisers, allowing them to manage all of their digital spend in a central space. With this enhanced integration, IAS and Mediaocean clients can link their accounts to automatically create campaigns in IAS Signal, enabling IAS to send back relevant invoice details to Mediaocean for easier reconciliation.

“We’re happy to extend our global partnership with IAS, making it even easier for our joint customers to manage their campaigns and simplify reconciliation processes,” said Rich Pacheco, SVP, Partnerships, Mediaocean. “With this enhanced integration, we’re continuing to help advertisers manage their campaigns and investments more efficiently.”

As part of the integration, brands and advertisers who use Prisma, IAS, and Google Campaign Manager 360 will be able to link campaigns and enable auto-tagging via Google seamlessly. Additionally, media planners and buyers have the ability to apply team-level campaign settings and defaults, ensuring consistency in the application of IAS’s verification solution.

Recommended AI News: Cyberattacks Are Now the Top Cause of Data Loss, Databarracks Research Reveals

[To share your insights with us, please write to sghosh@martechseries.com]