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INEO Announces Strategic Advertising Partnership with Adapt Media

INEO Tech Corp., the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, is pleased to announce a partnership with Adapt Media (Adapt) to market INEO’s Digital-Out-Of-Home (DOOH) advertising inventory to Adapt’s advertising clients. Based in Toronto, Adapt has been successfully operating Out-Of-Home (OOH) advertising networks on a national level for 24 years and is a leader in technology enabled advertising campaigns, providing street level and in-store advertising in over 1,000 cities and towns across Canada.

“Partnering with Adapt Media is a major advancement for INEO’s advertising pipeline due to Adapt’s presence in the Toronto area and their strong national footprint,” commented Kyle Hall, CEO of INEO. “With their help in marketing our ad inventory, INEO will gain access to increased national advertising campaigns and a broader range of potential customers. Additionally, Adapt’s expertise and reach will enhance our retailer acquisition efforts by bringing another credible partner to the table to drive the advertising revenue for INEO and our retail customers operating within our advertising supported model.”

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“Adapt Media is an agile place-based Out-of-Home provider specializing in the delivery of unique advertising locations and experiences,” said Amanda Newell, Adapt’s Chief Revenue Officer. “Given Canadian advertisers’ increased reliance on retail media to target shoppers at the exact moment of purchase, we are delighted to ally ourselves with INEO’s robust Retail Media Network, patented technology and incomparable data. INEO’s AI-fueled DOOH will allow our national advertisers to truly monetize eyeballs by both capturing shopper attention with eye-grabbing offers and netting consumer demographic data to allow for current and future tracking on their path to purchase. Our INEO partnership is the ideal next step in Adapt’s continuing goal to offer national advertisers optimum DOOH placement, measurement, and accountability, and we can’t wait to showcase INEO’s magnificent offering to brands and advertising agencies across Canada.”

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Frank Halbach, Managing Director of Media for INEO commented, “We were looking for a national partner, based in Toronto, the media center of Canada, and are thrilled to have formed this relationship with Adapt. We are excited to be working with Adapt as INEO grows its Retail Media Network of in-store digital signage.”

The INEO Retail Media Network reaches over 2.4 million motivated shoppers each month with highly visible digital display screens at the entrance of retail stores. INEO’s intelligent demographic and analytics data enables unprecedented visibility and targeting for location-based advertising by brands and advertisers.

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