LiveXLive’s Studioone Strikes Licensing Deal for Its First Original Digital Franchise; FICTO Will Distribute Competition/Trivia Series Dread for Cred
Multi-Six Figure Deal Expands and Monetizes Livexlive Long and Short Form Digital Content to Create New Revenue Streams Across Its Flywheel – Listen, Watch, Attend, Engage and Transact
LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast/vodcast content in music, comedy and pop culture, and owner of PodcastOne, Slacker Radio, React Presents and Custom Personalization Solutions, announced today that its recently launched original content division, StudioOne, struck a licensing deal for the studio’s first original series in partnership with FICTO, the world’s first free, interactive mobile streaming network/AVOD platform. The deal will tap into StudioOne’s mission to deliver original content to both LiveXLive owned and operated channels, as well as third party platforms like Ficto.
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Under the new deal, Ficto will distribute StudioOne’s first originally-produced series titled Dread for Cred— a competitive trivia-style show in the vein of Fear Factor and throw back show Double Dare. Contestants will come from the world of social media helping drive engagement and viewership. The high energy competition is set for a season one order of 18 episodes and will begin production in June and would likely be available to audiences in the fall of 2021.
“StudioOne is focused on creating a wide array of long and short form digital content. Developing and producing Dread for Cred with Ficto is a perfect maiden project for our studio,” stated Andy Vick, Head of Programming and EVP of StudioOne. “The series is an incredibly fun and slightly disturbing show that aligns perfectly for Ficto’s engaged mobile audience. We are excited about our relationship with Ficto and the endless possibilities for audience reach and entertainment.”
“With our focus on programming that targets specific fan bases and audiences, this series could not be more perfect for our platform,” noted Ficto’s Head of Marketing Marc Rashba.
LiveXLive has the first talent-centric platform focused on superfans and building long-term franchises in on-demand audio and video, podcasting, vodcasting, OTT linear channels, pay-per-view (“PPV”), and livestreaming. Its model includes multiple monetization paths including subscription, advertising, sponsorship, merchandise sales, licensing, and ticketing. LiveXLive recently raised revenue guidance for its 2021 fiscal year based on strength in its core businesses.
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