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Mindworks Introduces Template-Based Playable Ad Builder to Its Playturbo Platform

Creative studio Mindworks has announced the launch of a new feature for its playable ad platform Playturbo. This new feature allows advertisers to use a wide range of pre-built playable ad templates to facilitate playable ad creative production and to improve mobile campaign performance while reducing production costs.

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New Playturbo feature: playable ad templates

Many brands and advertisers across all major markets and verticals have started implementing playable ads into their marketing stacks, thanks to their strong results across all relevant KPIs. Playable ads have seen rapid adoption, but production costs posed a significant challenge, particularly in 2020 when the COVID-19 pandemic affected campaign budgets. With this in mind, the Mindworks Creative Studio built added a new tool for the Playturbo platform designed to tackle production costs.

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The new tool added to Playturbo offers advertisers a large library of high-quality playable templates that will speed up production time while decreasing production costs. The ever-growing library has an intuitive, easy-to-use UI and features a wide range of playable ad templates to cater to all mobile advertising categories on the market.

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Leveraging playable ad templates for sustainable growth

This new feature has several key advantages for advertisers using playable ads in their campaigns, all of which are designed to generate stronger campaign results at reduced costs:
1. Wide range of premium templates. Playturbo will constantly update the template catalog, giving advertisers an ever-growing range of playable ad templates to choose from.
2. No coding skills required. An intuitive platform that helps advertisers from all verticals build the playable ads that are right for them and their product without the need to learn how to code.
3. Fully customizable. Advertisers have the flexibility to customize the playable ads down to the most granular level, all in a matter of seconds.
4. Compatible with major ad networks. The playable ads created from these templates can be exported and deployed across all the major ad networks on the market including Mintegral, Facebook, Google, Unity, AppLovin, Vungle, TikTok, and more.
5. Cost-effective. Advertisers using this service will gain access to all playable templates at a low price, including any new templates that will be added in the future.

“Playable ads are essentially the best-performing ad formats on the market, so it makes sense that more and more advertisers are including them into their mobile campaigns,” said Stella Zhu, Creative Director at Mindworks. “Playturbo’s playable templates enable advertisers to lower production costs and optimize the production process, resulting in stronger and more sustainable campaign ROI.”

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