TAG’s exacting standards assure buyers that their ads won’t be associated with content that could jeopardize their brand’s reputation
MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced it has met the rigorous standards required to join the Trustworthy Accountability Group (TAG) Global Brand Safety Certification Program. The aim of the program is to significantly reduce the risk of ad misplacement on digital media and strengthen the integrity of digital advertising overall.
“Meeting the requirements to be TAG certified is the latest demonstration of MOLOCO’s dedication to brand safety,” said Ikkjin Ahn at MOLOCO. “Global losses from ad fraud in 2020 were estimated to be $35 billion, and are expected to rise in 2021. We want to be a standard bearer for greater transparency in the global digital advertising market.”
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The Trustworthy Accountability Group (TAG) is the leading global initiative working against criminal activity and increasing trust in the digital advertising industry. TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. This global designation means TAG is the primary forum for sharing threat intelligence in our industry.
Simon Redlich, Chief Executive at ABC, said: “We’re delighted that MOLOCO has completed our global audit to demonstrate compliance with the TAG Brand Safety Certified guidelines. Achieving BSC certification shows they’re committed to adopting the high standards necessary to protect themselves and their customers worldwide in the important area of brand safety.”
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MOLOCO’s programmatic buying technology and machine learning enables advertisers to acquire the highest-quality new customers and reach their target audience at scale in brand safe environments. MOLOCO offers a complete solution for app marketers, brands, agencies and technology platforms looking for a trusted and credible mobile-first advertising platform.
The full list of global advertising companies that adhere to the TAG Global Brand Safety Certification Program can be found here and includes global companies such as Amazon, Facebook, Google, Twitter, Spotify, Walmart, TikTok, Samsung and eBay.
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