Simpli.fi Expands Social Programmatic Offering with Online Video and CTV Ad Creation Capabilities

Simpli.fi, the advertising success platform that provides programmatic advertising solutions and workflow software to agencies, brands, and media companies, announced the enhancement of its social programmatic solution suite. The offering allows advertisers to seamlessly and in real-time convert social media content into programmatic online video and CTV ads, resulting in meaningful improvements in performance.

This release enables any Simpli.fi client with a social media presence to translate social media posts instantly into production-ready, rich-media creatives that are pre-configured for immediate activation on Simpli.fi’s platform. The new offering can automatically generate authentic video ads from a brand’s social media posts, including display, CTV, in-banner, and in-stream videos.

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“As CTV advertising continues to be the fastest growing segment of programmatic, we are excited to further expand our social programmatic offering with the addition of online video and CTV ads for our clients,” said Paul Harrison, co-founder and CTO of Simpli.fi. “By tapping into this fully automated solution, advertisers can increase reach, user engagement, creative efficiencies, and performance from high impact social assets.”

The capability adds to Simpli.fi’s existing social display programmatic offering, in which ads can be created by regenerating posts from top social media platforms, including Facebook, Instagram, TikTok, Twitter, Snapchat, LinkedIn, and Pinterest. Reactions such as likes and comments on the original post update in real-time on the corresponding online video or CTV ad, as well as the added optional capability of embedding a QR code to CTV ads for increased engagement.

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