Aeva Opens Asia Pacific Office and Hires Industry Veteran to Lead Sales of 4D LiDAR

Aeva, a leader in next-generation sensing and perception systems, announced the addition of LiDAR industry executive Barrs Lang to lead sales and accelerate go-to-market strategy for Aeva’s next-generation FMCW 4D LiDAR sensors. Aeva also opened its first office in China to broaden its reach and deepen customer relationships across the Asia Pacific region.

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“We are excited to welcome Barrs to the Aeva team as customer demand for our 4D LiDAR platform continues to grow with the recent introduction of our next generation Aeries II sensor,” said Soroush Salehian, Co-Founder and CEO at Aeva. “Aeva’s expansion into Asia Pacific allows us to further broaden our global presence and position Aeva to respond to the growing market demand for 4D LiDAR across a wide variety of perception applications.”

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As an executive with more than 15 years of experience in sales, Barrs Lang joins Aeva as Vice President of Global Sales. Previously he was Vice President of Sales for the Americas at Ouster where he was responsible for the company’s strategic customers across the mobility, industrial automation, and robotics industries. Prior to that, he was Director of Sales at Finisar Corporation, a global technology leader of fiber optic subsystems and components. In his new position, Mr. Lang will lead sales and accelerate Aeva’s go-to-market plans for mass market applications in non-automotive industries worldwide.

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