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Coresight Research Announces Retailer Lineup for Its Third Annual 10.10 Livestream Shopping Festival

Retailers Embrace New Revenue Channels to Adapt to Uncertain Economic Environment, Staff Shortages, Excess Inventory and Kick Off an Early Start to the Holiday Season

Coresight Research will host its third annual 10.10 Shopping Festival, the second to be fully livestreamed, in partnership with livestream shopping platform MARKET.live by Verb Technology Company, video shopping SaaS provider Bambuser and influencer commerce company Nillio.

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Coresight is pleased to announce the lineup of retailers participating in the full day of livestream shopping on October 10th, 2022:

· 100% Pure

· Auda Beauty

· Bobkova

· Caswell Massey

· CoFi Leathers

· DVF

· Dr. J’s Natural

· Fashom

· FervorPet

· Fifth & Cherry

· Guess

· Halston

· HelloFresh

· Jedora

· Jellybeet

· JTV

· KG’s House of Fashion

· Longaberger

· Luxury In Reach

· Machu Picchu Energy

· NEST New York

· Sabika Jewelry

· Season2Consignment

· Shellmiddy

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· Shielded Beauty

· SHOCK West Hampton

· Spiceology

To alleviate inflation pressure for consumers and to kick off the holiday season, participants are featuring the following special offers during 10.10:

· Halston: 25% off until noon on October 11th

· GUESS: 30% off orders of $150 or more

· Fifth & Cherry: 10% off with code 101022

· KG’s House of Fashion: Golden Balloons sale! Select items are priced at $200 and $300

· HelloFresh: Special d******* on its meal kits for 10.10 shoppers

· Fashom: More than 50% off its curated subscription box

· Furvor Pet: More than 25% off special packages

· 100% Pure: 7 bundles with special offers

· Shellmiddy: 20% codes, sweepstakes prizes, gift cards and free shipping

We will continue to announce new deals leading up to the event.

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Deborah Weinswig, CEO and Founder of Coresight Research, commented “We are thrilled to have a broad range of retailers join the 10.10 Livestream Shopping Festival this year, spanning jewelry, fashion, beauty, home, cooking and pets. As consumers face mounting inflation pressure, they seek deals and special offers this holiday season more than ever. Livestreaming gives retailers a cost-effective new revenue channel to provide an engaging and entertaining experience while offering unique l*********** deals for consumers.”

10.10 is an annual, purpose-driven livestream shopping festival that connects consumers with brands and retailers to jump-start the holiday shopping season with special deals and exclusive offerings, while giving back to charity. 10.10 will focus on supporting three charities this year:

· Retailers United: a charitable organization with a mission to support small retailers and their recovery from the COVID-19 epidemic.

· Goodwill NYNJ: a charity focused on helping people who are underemployed, unemployed, or have a mental health condition or intellectual/developmental disability.

· NYSCF: New York Stem Cell Foundation: a nonprofit focused on accelerating c**** for the major diseases of our time through stem cell research.

The festival this year is focused on showcasing livestreaming best practices to enhance engagement with consumers and create a repeatable new revenue stream for retailers. Coresight’s top recommendations for livestreaming best practices include:

· Promote livestream events across all social and CRM channels

· Present exclusive deals, tricks and tips

· Plan and develop interesting content

· Use hosts and guests that are passionate about the product

· Set up a regular livestream schedule

Coresight has published more than 150 insight reports on the subject of livestreaming over the last several years, including co-published reports with data and insights sharing with some of the leading global livestreaming platforms

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[To share your insights with us, please write to sghosh@martechseries.com] 

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