First Insight Named a Major Player by IDC MarketScape for Worldwide Retail Price Optimization Solutions

First Insight, Inc., the world’s leading Next-Gen Experience Management (XM) technology platform leveraging predictive analytics to transform how companies make better decisions leading to a sustainable future, has been named a “Major Player” in the IDC MarketScape: Worldwide Retail Price Optimization Solutions 2021-2022 Vendor Assessment (doc #US48393721, December 2021).

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“With inflation and supply chain constraints creating challenges for consumers and retailers alike, an optimized pricing strategy becomes an even more critical component to success today.”

The IDC MarketScape assessed solution providers within the price optimization market.

“We are proud to be named as a Major Player in IDC MarketScape: Worldwide Retail Price Optimization Solutions 2021-2022 Vendor Assessment,” said Greg Petro, CEO, First Insight. “With inflation and supply chain constraints creating challenges for consumers and retailers alike, an optimized pricing strategy becomes an even more critical component to success today.”

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Founded in 2007, First Insight is a cloud-based technology company and provider of the leading Next-Gen Experience Management (XM) platform that helps businesses make decisions with confidence and operate more sustainably, while delivering the best possible product, brand, customer, and employee experiences. The solution uses predictive analytics, voice of the customer, AI, and machine learning to provide recommendations that are actionable and forward-looking with industry-leading accuracy. Over 200 of the world’s leading companies rely on First Insight to predict how products and messages will perform before they launch in the market. Powered by its unique, forward-looking price optimization capabilities, First Insight consistently documents and delivers 4-10% increases in revenues and gross margins to its customers worldwide.

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