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Independent Research Firm Names Revenue Grid A Growth Stage Company In Q4 2021 Revenue Operations And Intelligence Report

Revenue Grid joins 25 other companies at various stages of maturity in this independent report on the state of the market and the role RO&I plays in empowering sales teams

Revenue Grid the Revenue Operations and Intelligence platform, announced that it has been included as a Growth Stage company in Forrester’s report on “New Tech: Revenue Operations and Intelligence, Q4 2021.” Forrester, a leading global research and advisory firm, identified Revenue Grid in the “engagement and productivity optimization” functionality segment, which we believe recognizes the platform’s dedication to a human-first approach to increasing sales team productivity and effectiveness.

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Forrester defines revenue operations and intelligence (RO&I) as “technologies that leverage buyer signals and interactions to produce insights that allow go-to-market functions to continuously improve execution performance and optimize the revenue engine across multiple areas: engagement and productivity, revenue cadence and forecasting, and the overall optimization of the revenue engine itself.” The RO&I movement is at the center of digital go-to-market transformation for many businesses, being activated to help them do everything from driving higher-value engagement and providing deal “forensics” that makes success repeatable and scalable, to generating more predictable revenue.

“We are excited to be included in this Forrester report on the state of the Revenue Operations and Intelligence market,” said Vlad Voskresensky, co-founder and CEO of Revenue Grid. “As the entire Revenue Grid team strives to continue its current growth phase and make the sales process more predictable and efficient for any business, we see Forrester’s stated goal of removing ambiguity and clarifying the role of RO&I providers as an incredibly valuable contribution to the entire industry.”

The report identifies companies at various levels of maturity by labeling them as Early, Growth, and Late Stage companies. The criteria Forrester uses to distinguish eligibility for the Growth Stage include:

  • $15 million-$100 million in venture-backed funding
  • Three to seven years in business
  • Between 71-200 employees.
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As Forrester Principal Analyst Anthony McPartlin pointed out in an October blog post, “This category is hot.” Data from Venture Scanner explains that venture capital funding for RO&I companies climbed nearly 200% year over year, going from $321 million in 2020 to $952M in 2021 (as of the end of August). He also noted the consistent flow of acquisitions throughout the year made by companies such as Clari,, Xactly, and ZoomInfo.

Revenue Grid was the first company to empower sales and revenue operations teams with intelligent selling capabilities powered by AI-based revenue signals. The Revenue Grid platform allows sales teams to see what they couldn’t see before and immediately act on outreach, opportunity risks, and engagement. Its proprietary platform allows sales teams to automate sales routines, find and fix gaps in the sales process, and measure the impact of those changes.


In September of this year, Revenue Grid raised $20 million in a Series A funding round led by W3 Capital, with participation from ICU Ventures and other existing investors. Revenue Grid has helped over 1,200 customers including Hilton, Western Union, Moody’s, Trip Advisor, Red Cross, and Robert Half improve their sales process and increase revenue. Revenue Grid’s platform has proven to generate 21% faster revenue per account for its clients, while generating an average return on investment of 250%. More than 800,000 sales professionals use Revenue Grid’s technologies to work more effectively every day.

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