Growing Asia Pacific focus reflects foundational nature of address management in global business operations and customer communications
Melissa, a leading provider of global data quality and address management solutions, announced its increased sales and support for China business, extending the company’s reach and reflecting the importance of rapidly expanding Asia Pacific markets seeking data quality tools and services.
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Melissa recognizes that smart address management is foundational to smooth business operations. The company’s tools are global in nature and optimized to drive improved business communications, more profitable customer relationships, and competitive advantage. Services are broadly applicable to any firm with a diverse customer base, and largely deployed in financial services, healthcare, and ecommerce.
“Excellence in customer data is grounded in the basics of correct, complete addresses – providing a strong foundation for critical activities that ideally occur in real-time, such as Know Your Customer initiatives, identity verification and anti-fraud measures, and seamless customer onboarding,” said, Edmund Ng, Regional Sales Director, Asia Pacific, Melissa. “With our current global footprint, we are a proven data resource for businesses based in Japan, Hong Kong, and Singapore. We value a high level of local support and technical expertise, and now can add even greater value to Asia Pacific markets.”
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