Terminus Launches Next-Gen Audience and Reporting & ROI Integration With LinkedIn Marketing Solutions

• New and extended capabilities include improved account matching and targeting, campaign-level reporting, and support for all LinkedIn ad types

Terminus, the leading go-to-market platform, announced its next-generation API integration with LinkedIn Marketing Solutions.

The new and extended capabilities enable mutual customers to easily extend their Terminus Account Lists onto LinkedIn, where they can use any of LinkedIn’s ad formats. Customers will also soon be able report on their LinkedIn account-based campaigns alongside other channels in Terminus.

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Terminus originally integrated with LinkedIn Marketing Solutions in 2018; the next-gen API integration now includes:

• Improved account matching and targeting. Customers can now target larger lists of companies with an increased list size of 10,000 accounts. Terminus’ new matching algorithm also means users can significantly increase matching between Terminus accounts and companies on LinkedIn.
• Campaign-level reporting. Customers will soon be able to view LinkedIn ad campaigns alongside other campaigns directly in Terminus, enabling users to measure their program results all in one place.
• Support for all LinkedIn ad types. The new integration means mutual customers can use all LinkedIn ad formats including Sponsored Content, video ads, Lead Gen Forms, and more. Customers can leverage the native tools within LinkedIn Campaign Manager using Terminus Account Lists.

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“ABM and how teams go-to-market has significantly evolved since we first integrated with LinkedIn Marketing Solutions in 2018. We’re completely re-launching this integration with new and expanded capabilities to meet our customers’ needs for larger lists, support for all LinkedIn ad types, and significantly improved match rates,” said Bryan Wade, Terminus chief product officer. “We’re excited about our continued work with LinkedIn Marketing Solutions, and with this next-gen integration we are improving on and delivering the capabilities our customers need to reach and engage with the right accounts on LinkedIn’s powerful global network.”

This follows Terminus’ February product release including new features that bring ABM and sales engagement together seamlessly to drive full-funnel revenue generation.

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