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Tobii Launches UX Explore Cloud Platform, Making Eye-Tracking-Based Mobile UX Research More Scalable

TechnologyNews
By PRNewswire

The latest product from Tobii, UX Explore, empowers user experience (UX) researchers to harness the power of eye tracking and measure user attention using only a smartphone. The new software-based platform uses deep learning eye tracking algorithms and allows studies to be conducted remotely, accessing users in their natural environment.

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Mobile applications are the dominant method to deliver software, boasting over 255 billion downloads in 2022 and millions of new apps being developed every year. Tobii UX Explore is a game-changer for designers and developers seeking cost-effective access to eye tracking UX research to improve the usability of their apps in an early stage of the design process and deliver higher customer value.

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“In our mobile-first economy, delivering high-quality apps is essential for companies to delight their customers,” said Ali Farokhian, VP of Enterprise at Tobii. “Eye tracking-based user insights are some of the most powerful tools available to deeply understand usability. But, historically, it has been limited to well-funded organizations. However, with UX Explore, we make it accessible and scalable. We are confident that clients will also recognize the value our new product brings, enhancing their team’s efficiency with instant data visualization upon study completion.”

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Tobii UX Explore cloud platform offers the UX community quick and easy-to-understand insights about user experience by providing access to a first-person perspective. It allows researchers to gain insights into user behavior and attention worldwide, enabling quicker and smarter decision-making. By streamlining the testing process, this mobile platform aims to save time and cost, ensuring resources are utilized effectively.

[To share your insights with us, please write to sghosh@martechseries.com]

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

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