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vivo Launches X90 Series Flagship Smartphones Internationally

X90 and X90 Pro deliver all-around performance upgrades powered by a state-of-the-art dual-chip technology, ideal for professional-grade photography or gaming, a robust triple-camera system with ZEISS optics, and much more packed in an all-new premium design.  

 vivo announced the global launch of X90 and X90 Pro, the company’s latest X90 series flagship smartphones. The series delivers a whole new set of advanced camera features and all-around performance upgrades powered by a state-of-the-art dual flagship chip technology featuring vivo’s exclusive V2 chip, in addition to the company’s continuous collaboration with ZEISS in terms of imaging and camera system innovation, including optics, antireflective coating, software and system integrations.

The new X90 series combines our in-house innovation with some of the industry’s leading imaging technologies to bring consumers a smartphone lineup equipped to tackle some of the most challenging scenarios, such as night photography and videography,” said Spark Ni, Senior Vice President and CMO of vivo. “I’m proud of our progress towards making the flagship X series the industry’s go-to flagship line for all-around superb performance.”

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Powerful Imaging Specs, a Big Leap Forward

Honed over the course of more than two years, this generation of the vivo ZEISS co-engineered imaging system brings forward a blend of hardware upgrades and software breakthroughs to offer an unparalleled experience. It boasts improved light sensitivity, aperture, natural color processing, and stabilization for an easy and intuitive point-and-shoot camera experience. X90 and X90 Pro feature triple rear camera systems, each with certified compliance with ZEISS T* Coating.

X90 Pro pushes the limits of smartphone imaging with a 50MP ZEISS 1-inch Main Camera, 50MP Portrait Camera with a Large Sensor, and a 12MP Wide-Angle Camera. The main camera on X90 Pro uses a 1-inch IMX989 sensor, the industry’s largest to date. Compared with other models with a 1-inch sensor, the f/1.75 large aperture and 3.2 μm large pixel (4-in-1) size of X90 Pro increase the light intake per pixel, allowing for brighter, purer night images. Compared to the GNV sensor used in the previous X generation, the new IMX989 sensor’s photosensitive area has increased by 77%, with its light intake capacity going up by 43%.

The 50MP Portrait Camera features an ultra-sensing portrait lens, with an IMX758 sensor that helps to achieve an aperture of f/1.6. With the support of the stabilization system, an exclusive large-aperture lens, and 4-in-1 sensor technology, it delivers subtly detailed portraits, even in low light.

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X90 Pro introduces independent optical image stabilization (OIS) technology, developed by vivo, allowing for more intelligent and precise stabilization correction compared to standard OIS. It also supports Active Centering OIS System, significantly reducing smears between frames and motion blur.

X90 boasts a 50MP VCS True Color Main Camera, a 12MP Professional Portrait Camera, and a 12MP Wide-Angle Camera. The VCS True Color Main Camera optimizes the sensor spectrum to achieve the target RGB colors better, improving native image colors, ensuring color consistency, and lowering the noise level.

Pro-level Camera Features to Capture Life’s Moments, Day or Night

The upgraded sensors, vivo’s exclusive V2 imaging chip, the in-house developed AI algorithms, and ZEISS Optics with T* Coating work together to further enhance the capability of night photography and astrophotography, making the new X90 series the perfect stargazing companion. New tools for unique and professional-grade content creation are also introduced.

4K Ultra-Sensing Night Video is now made effortless with vivo’s Super Night Video 3.0 algorithm, supporting exceptional photosensitivity in extremely dark environments. What’s more, the V2 chip ensures clarity even at high ISO settings with its noise reduction algorithm.

X90 Pro comes with an overhauled Handheld Astro mode to capture the starry sky with greater clarity without the need of a tripod in a matter of seconds. This feature is supported by the device’s enhanced light sensitivity, upgraded stabilization technology and a new AI PD Extreme Night focus technology, that improves focus accuracy. Furthermore, taking landscape moon photos is made possible with the Super Moon mode, available on both X90 and X90 Pro, which combines the hardware upgrades and the new Super Night 3.0 algorithm. At blue hour, the period right after the sun sets, vivo’s sky-segmentation technology optimizes blue-tone colors while its Double Exposure algorithm integrates the landscape and the moon into one stunning image.

AI Night View tackles the challenge of getting the tone just right in night photos. Powered by AI network learning, AI Night View can shoot up to 10 frames in RAW while maintaining a high dynamic range. It recognizes elements such as the sky and human faces in night scenes and carries out segmentation to fine-tune the tone and color of each segment. It processes HDR tones with a color depth of up to 22 bits for more subtle color transitions.

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[To share your insights with us, please write to sghosh@martechseries.com]

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