Xperi’s DTS AutoStage Unleashes the Power of In-Car Audience Analytics for Radio Broadcasters

New platform brings unprecedented access to in-vehicle listener data

DTS, a global leader in next-generation audio, imaging and sensing technology and a wholly owned subsidiary of Xperi announced the global launch of DTS AutoStage Broadcaster Portal — giving radio broadcasters access to data on listener engagement.

Machine Learning Insights: Machine Learning in Supply Chain: KoiReader Technologies & NVIDIA Team Up To Simplify…

“This new DTS AutoStage data provides the missing link for how radio plays a starring role in cars”

The DTS AutoStage system, the only global automotive independent media delivery platform, is delivering next-generation, AI-powered connected radio, audio and video content for more than 52 connected car models worldwide, seamlessly combining linear broadcast with IP-delivered content that enables a powerfully personalized, in-vehicle infotainment solution. The DTS AutoStage system was designed to deliver a visually rich, safe and immersive entertainment experience in the connected car, with particular focus on providing a global connected broadcast radio experience. The DTS AutoStage system’s support of radio is unique in scale and capability and allows radio broadcasters to retain editorial control of content while offering a rich and consistent user experience, with the added benefit of valuable listener insights and analytics.

With the launch of the DTS AutoStage Broadcaster Portal, every radio broadcaster can, for the first time, gain insights into how their in-car listeners are engaging with their content from the car via an easy-to-use dashboard.

DTS AutoStage portal data insights available to radio broadcasters include:

• The geographic definition of the audience
• Popular locations and thoroughfares
• Program performance, including most popular formats and content
• Retailer heat maps, showing shopping locations in proximity to station’s audience

Read More about Generative AI : LinkedIn announces New Generative AI Tools for Recruiters

“Radio is still the number one source of in-car entertainment and to keep this prominence our in-car user experience will make stations more discoverable and engaging to extend listening sessions. DTS AutoStage Broadcaster Portal is enabling a completely new level of data insights for radio broadcasters to connect with target audiences and power new revenue opportunities with brands and advertisers,” said Joe D’Angelo, senior vice president of broadcast and digital audio at Xperi.

“Through smart TVs and set-top boxes, TV broadcasters have enjoyed the ability to measure audience engagement. The connected car and DTS AutoStage have revolutionized the data possibilities for radio broadcasters, giving them access to in-car data for millions of vehicles to inform programming content and ad strategies,” said Pierre Bouvard, chief insights officer for Cumulus Media Westwood One.

“This new DTS AutoStage data provides the missing link for how radio plays a starring role in cars,” said Fred Jacobs, president, Jacobs Media. “Traditionally, AM/FM radio’s top listening location is cars and trucks, but ratings information has always been vague. The DTS AutoStage Broadcaster Portal unlocks many new data points – geographic targeting on the road, reactions to in-car content, and ‘heat maps’ that overlay listening with shopping locations. That last part is key for radio sales, always in need of more data to provide ‘windshield advertisers’ with meaningful data. Programmers and sales managers will be huddled around their computers, identifying previously untold marketing stories. I wish I had these analytics when I was a program director.”

Xperi, via its comprehensive broadcast technologies portfolio such as the DTS AutoStage and HD Radio technologies, is uniquely committed to delivering extraordinary experiences for broadcasters to preserve their special bonds with the communities they serve, enabling connections with audiences wherever they consume content, while personalizing content discovery and future-proofing radio with a consistent stream of broadcast innovation.

 Latest AI Insights : Salesforce Announces New AI-powered Tableau Capabilities for Slack

 [To share your insights with us, please write to sghosh@martechseries.com]