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Animoto Launches Video Advertising Solution for Amazon Advertising Sponsored Brands and OTT Video

Animoto helps sellers and vendors create high quality video content at scale

Animoto, the company that makes it easy for anyone to create videos, has optimized its platform for creating high-performant Amazon Advertising video ads. Animoto now offers templates, created for Amazon Advertising campaigns, with regularly updated best practices and moderation guidelines to meet Amazon Advertising’s requirements. For millions of small and medium sized businesses this means a one-stop shop to create videos customized for Amazon Advertising’s Sponsored Brands video (currently in beta) and OTT video advertising solutions.

“We’ve been working closely with Amazon Advertising to test and iterate on a range of video approaches designed to drive sales,” said Brad Jefferson, CEO & co-founder of Animoto. “The result is a collection of powerful templates with Amazon Advertising Sponsored Brands video best practices built in.”

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Animoto Templates Maximize Return on Investment 

SoCozy, a haircare company for children, is part of a growing number of brands finding success with Animoto’s templates. The haircare company’s last Sponsored Brands video campaign resulted in a $2.47 return on ad spend (ROAS) for every dollar spent. The video ads surpassed standard benchmark rates.

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“The videos created using Animoto were crisp, on message, and professional. Plus, they met Amazon Advertising’s requirements” said Hasan Ansari, CEO of SoCozy. “Besides just the metrics, we are confident that the videos also helped introduce our brand to a large audience, thereby increasing awareness, and elevating the brand.”

Traditionally, vendors spend a minimum of several thousand dollars on a single 15-second ad, with little ability to adjust the video in real time. With its subscription-based service, Animoto cuts video costs significantly. That empowers brands like SoCozy to maximize their ROI by directing their dollars to posting ads.

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Quick and Easy Solution for Non-technical Amazon Sellers

To post a video, sellers must meet Amazon Advertising’s Sponsored Brands and OTT video guidelines. Animoto works closely with Amazon Advertising to ensure its templates meet those guidelines. Each template is regularly updated and ready to share. For sellers and vendors, creating a video is as simple as adding their assets, branding and logo.

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