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BIPOC owned agencies team up to launch a new Branded Video Ecosystem for brand, product and social marketing

A new bicoastal collaboration that is redefining how marketers’ produce strategic and agile video content

Maestro Filmworks, announced a partnership with Bay Area brand strategy firm, BRANDKIND Marketing, to answer one of marketers’ biggest challenges – how to build an ecosystem of video story content that sells now while building a brand over time.

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“We have redesigned the project-by-project way our industry produces branded content. This old model is rooted in a history of making TV advertising spots and is no longer relevant in today’s fast-paced, street-level co-creating world,” explains Maestro’s Founder & Executive Producer, Kris Mendoza.

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Marketers often get their budgets gobbled up on a single brand anthem video or in producing multiple rushed, short-lived product sales videos. BRANDKIND Maestro’s Branded Video Ecosystem anchors to a single narrative and a single production plan to create a modular system of video and animated infographic content.

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“Think of our Branded Video Ecosystem as year’s library of diverse, rich multimedia content. We’re excited to offer clients an affordable way to get the benefits of an in-house production facility enjoyed by larger brands,” said BRANDKIND’s Managing Partner, Shantini Munthree, “The lock-down has also made brands more nimble and more open to the cultural nuances that smaller BIPOC owned agencies bring to their brands.”

The BRANDKIND-Maestro collaboration focuses their launch on food and beverages and financial services; industries where both companies share deep experience. The team will roll-out the Ecosystem to retail, consumer products, health services and nonprofits later this year.

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