BIPOC owned agencies team up to launch a new Branded Video Ecosystem for brand, product and social marketing
A new bicoastal collaboration that is redefining how marketers’ produce strategic and agile video content
Maestro Filmworks, announced a partnership with Bay Area brand strategy firm, BRANDKIND Marketing, to answer one of marketers’ biggest challenges – how to build an ecosystem of video story content that sells now while building a brand over time.
Recommended AI News: Crayon US Gains Microsoft Modern Workplace Unit from Strategic Partner
“We have redesigned the project-by-project way our industry produces branded content. This old model is rooted in a history of making TV advertising spots and is no longer relevant in today’s fast-paced, street-level co-creating world,” explains Maestro’s Founder & Executive Producer, Kris Mendoza.
Marketers often get their budgets gobbled up on a single brand anthem video or in producing multiple rushed, short-lived product sales videos. BRANDKIND Maestro’s Branded Video Ecosystem anchors to a single narrative and a single production plan to create a modular system of video and animated infographic content.
Recommended AI News: Mindlance acquires Quintrix to expand its Workforce Solutions Offerings
“Think of our Branded Video Ecosystem as year’s library of diverse, rich multimedia content. We’re excited to offer clients an affordable way to get the benefits of an in-house production facility enjoyed by larger brands,” said BRANDKIND’s Managing Partner, Shantini Munthree, “The lock-down has also made brands more nimble and more open to the cultural nuances that smaller BIPOC owned agencies bring to their brands.”
The BRANDKIND-Maestro collaboration focuses their launch on food and beverages and financial services; industries where both companies share deep experience. The team will roll-out the Ecosystem to retail, consumer products, health services and nonprofits later this year.
Recommended AI News: TCP Launches Demand-Driven Scheduling Solution Built by Humanity